GREAT THINGS
- Pre-recorded videos help reduce the risk of technical problems that can occur when recording live video.
- Editing and formatting video content becomes easier thanks to software with useful features for creators.
- You can plan, prepare, edit, and schedule your work even when you’re busy, which means higher follower retention.
- Repeating your videos will make your original video longer, helping to maintain viewer engagement.
Live broadcasts always seem to be more interesting for social platform users in terms of realism and the ability to interact online with their idols. On the other hand, this type of social activity is often interrupted.
It’s also common for content creators to deviate from the script, losing viewers’ interest. All these problems can be easily solved by playing pre-recorded videos that you can edit, cut unwanted segments, etc.
This article talks in detail about the format of such videos and shares relevant suggestions for creating and promoting them.
Why should you consider pre-recording?
Surely you’ve noticed that many of the people you follow on Instagram regularly encounter the same problems over and over again when doing live broadcasts: awkward silences, pixelated fragments, blurred navigation. All this can only benefit a blogger if they want to create spammy content.
In all other situations, it is better to prepare in advance for the live broadcast so that no external or internal factors become obstacles to creating ideal video material.
At the same time, you have to take into account that streaming always attracts the maximum number of viewers. But it can be achieved if everything goes according to script, and it looks and sounds really interesting.
However, when launching such a broadcast, you may encounter some technical difficulties such as long silence, lack of active actions, etc. – in general, everything we wrote about above.
Things like this can cause your viewers to turn off the stream and choose another blogger that gives them more entertainment and emotions (fortunately, today’s viewers have a lot of options to choose from). You wouldn’t want that, would you?
To avoid these problems, an option such as loading a pre-recorded video and looping it was invented. At the same time, it is still broadcast using the LIVE feature in the platform.
Therefore, you will receive maximum profit without making a lot of efforts associated with entertaining the public “here and now”. All you have to do is upload your previously recorded (and possibly edited) video at a time that suits you and enjoy it.
Please note that by default Instagram does not have the option to download recorded video content in it, you can only stream it online. Therefore, to use previously recorded videos, you will have to use additional software. What is this software, we will tell you in the next paragraph.
Now let’s move on to practical recommendations.
6 ways to maximize your target engagement
In fact, you must understand that there is no Felix Felicis recipe with which you will receive fame and recognition while drinking. Only consistency, patience and of course diligence will get you this far. On the other hand, some tips from experienced bloggers can shorten your path to success.
So what are these magical tips? Let’s find out now.
About a third of social platform users regularly watch live broadcasts. But what exactly makes them choose particular bloggers?
Actually, the answer is simple: it’s the frequency of their live broadcasts. Indeed, understanding when subscribers should expect something new from you will make them regular viewers and build their loyalty.
Presumably, there is already recorded video material available. In addition to creating new jobs, you may be busy with your main job. Ultimately, at any given moment, you may not have enough imagination to come up with something worthwhile for a new video, or you may not look the way you want to.
However, if you are looking to turn video blogging into a source of income, such downtime can significantly reduce subscriber interest, and when you have enough power and time, the stream Your new website runs the risk of gathering an insufficient number of viewers.
You can overcome this challenge by preparing your video content in advance and uploading it to your live broadcast. This is how you can slowly develop a working strategy a week or even a month in advance without worrying that your audience will forget about you if you don’t give them something exciting and new in a timely manner.
FUN FACTS80% of live stream viewers will watch a stream from a brand instead of reading that brand’s blog. And therefore, any video recorded in advance without any technical difficulties is very suitable.
No matter how well adapted you are to interacting directly with an audience, the lack of a script can still play a cruel joke on you and cause you to act contrary to the image you have created. after many years of hard work.
In turn, to avoid such situations, prepare a detailed script describing reactions to sometimes difficult questions from your audience. If you don’t expect to respond to comments, you can even prepare your video content in advance so you can record it as many times as you want. This will allow you to look as professional as possible.
By the way, what do experienced Instagram bloggers mean by the concept of script? In general, this is not just the sequence of your actions behind the camera. It’s also how you look, how you talk, the facial expressions you use, and even how often and when you encourage your viewers to buy something you promote, like your posts, or leave comments. Review below that post.
Especially after your first shoot, you may notice that things don’t go as smoothly as you expected. In turn, the ability to download pre-recorded videos helps create as many scenes as necessary to complete your video with everything you specified in the script.
Despite the fact that direct interaction with the target audience brings maximum profit, it makes sense to replace it with pre-recorded videos. The reason is that no blogger can insure himself against possible technical errors.
Especially videos longer than 90 seconds can show some lag, after which half of the viewers often leave the live broadcast forever (alas, these are statistics). In turn, previously recorded videos will help you avoid these problems.
Furthermore, pre-recording may be the only option to convey high-quality information to the audience during broadcast. It includes VIP events, which due to poor streaming quality may not be as valuable to viewers as you would like.
With pre-recorded videos for live streaming, you can overcome technical problems and make your videos more creative. The chart below shows how valuable live streaming is to different social media brands.
Social platforms like Facebook, Instagram, TikTok etc have always prioritized live features in terms of discovery. In particular, your video’s LIVE badge will appear in your followers’ feeds before other types of work. Thus a sense of urgency arises. If you upload ready-made content there as often as possible, it will pay off handsomely.
Additionally, live content is subject to a number of specialized algorithms. In particular, content that regularly attracts a lot of user activity (views, likes, and comments) literally “advertises” the profile of the content owner.
It ensures a more frequent appearance in all possible proposals within the Instagram platform itself. Therefore, actively engaging with users during live streams using pre-recorded videos can become an integral part of promoting your entire Instagram account.
Each social platform that allows live broadcasting has its own indicators of maximum user activity. It may be different for audiences in different countries, genders, ages, and other demographic characteristics. This must be taken into account when you choose when to start broadcasting.
This is especially useful with previously recorded videos, as all you have to do is schedule a time for your ready-made creation to air to your audience.
At first, looping pre-recorded videos may seem like an unnecessary thing to you. So, what does the loop get you in practice? The answer is simple: you can make your broadcasts as long as you want without much effort.
In addition to the fact that you can stream ready-made videos, their duration will be maximized by looping. Therefore, your stream will be viewed by as many users from different time zones as possible.
To do this, you can use Gyre.pro: which repeats your pre-recorded broadcasts and thus saves you the time of re-inventing the wheel for new viewers.
In addition, this feature is convenient for brands to promote their products – in this case, people will know about your products and not miss any items.
Final thoughts
If you haven’t considered broadcasting pre-recorded videos as a way to increase engagement and reach your target audience, now is the time to do it! Just try it and you will see how user activity on your profile increases.
And of course, don’t forget to use specialized software for this purpose because the default functionality of Instagram does not allow you to realize your plan.
Categories: Technology
Source: SCHOOL TRANG DAI
