This was last week’s news; After months of discussion and speculation, Adidas has taken a decision on their Yeezy stock. And without any surprise, they take the best so that they don’t lose a lot of money. They decided to sell all the remaining Yeezy stock they had in June.
The news shocked some fans and relieved others. However, this decline hides more secrets than we think. And the first is hidden in the drop itself, with an unexpected restock of the legendary Yeezy Boost 350 Pirate Black and other models. This restock raises a simple question about Kanye West’s brand.
What if Kanye West Never Canceled?
“What if” scenarios are common in the film and TV industry today. First, People will cite Marvel’s “What If,” which tells us what will happen to certain characters if they make different decisions at one point in time. Well, this drop is like a “what if” kind of show, but for Kanye West.
Let’s start with the Yeezy Boost 350 Pirate Black. What would have happened if Kanye West had never said antisemitic things and never been undone? First of all, the Yeezy Boost 350 Pirate will drop in December 2022, a nice Christmas present for sure. But that’s not all, because if you remember well, the Yeezy Boost 350 Turtle Dove also dropped last year. So what’s the next step? Of course, restock for the Yeezy Boost 350 Moonrock colorway but also the Oxford Tan colorway. In addition, he will undoubtedly restock all the legendary 750 models.
yeezymafia / instagram
This strategy is logical for Yeezy, which is trying to be a brand that lasts for several years like the Jordan Brand. why? Well, take a look at what Jordan Brand is doing right. They released many old colorways such as the first Chicago Jordan 1, the first Chicago Jordan 2, the white cement Jordan 3, and soon to restock the Air Jordan 4 Bred. This means Jordan Brand knows they have to bring nostalgia to OG fans every year while releasing new models. And Yeezy wants to do the same strategy. So for sure, if Kanye West doesn’t cancel, all models from 2015 and 2016 will be restocked. And it’s sad we won’t get one.
Now, what about the Yeezy Boost 350 V2? As you can see, Zebra stock and Onyx color stock for the model are on their way. This means that year after year, Yeezy will continue to restock all the best Yeezy 350 V2 models as they did with the Yeezy Boost 350 V2 Beluga or the Black and Red and Oreo colorways. As for the Foam Runner of the Side, things will stay the same with more and more colors being restocked and coming, making Yeezy a General Release brand for years to come with still a few models that will be on the resale market. But this is not the only secret that this drop hides; we can almost say for sure that Adidas will continue to drop Yeezys, even after stock runs out.
Yeezys Without Yeezy Branding Are Real
When the announcement was made, something crazy happened in the shoe industry; the hype is back in a second, with at least eight restocked models already on the resale market. And when Adidas sees it, of course, they cannot ignore that it is the first time since October and the loss of Yeezy that they have so much hype around their brand in the shoe industry. And that’s why we’ll definitely have new colorways for Yeezy models in the coming months. However, these won’t be called Yeezys anymore.
yeezymafia / Instagram
But why did they wait until now? Because they first need to find a solution for the remaining stock before starting to create and fabricate new Yeezys. Imagine if the hype died down and no one cared about restocks, and they were already concocting a new Yeezy; that would be even more disastrous for Adidas and their losses. But now that they see that the hype for the shape is still there, they’re sure to drop some new Yeezys. The first colorway set is a beautiful Granite colorway, a gray Yeezy Boost 350 V2 without the rapper’s branding. And if this one works, many more could come after that. However, these are leaks and rumours; we still have to wait for an official announcement from Adidas to confirm that. But when we see how the leaks and rumors are accurate about the brand in the last few months, we can already say for sure that this will happen.
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Source: thtrangdai.edu.vn/en/
