Atlas Monroe Net Worth, Wikipedia, Shark Tank, KFC, In this post, we will talk about Atlas Monroe, a vegan fried chicken based company along with its founder and net worth. Atlas Monroe is a company that offers vegan fried chicken and other plant-based meat products. Read more:
Today, plant-based meats have become popular as more and more people switch to a meat-free lifestyle for health and environmental reasons. As a result, producers of plant-based meat alternatives face a rapidly growing market where consumers practically demand quality products.
There is one such alternative for people who are vegan and want to have meat products as well, which is none other than Atlas Monroe.
Founded by Jonathan and Deborah Torres, it is a business that offers vegan friendly ‘chicken’. They claim that it is completely plant-based. The company provides made-to-order products, which can be delivered to your doorstep. This product is a global favorite made from plants, allowing you to enjoy an enriched dining experience at home.
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Monroe Net Worth Atlas, Wikipedia, Shark Tank, KFC
Atlas Monroe Net Worth
Deborah and Jonathan Torres pitched their business, Atlas Monroe, on Shark Tank. Mark Cuban and Rohan Oza offered to buy the business, Atlas Monroe, but their offer was not accepted. However, they managed to run and grow their business. Currently, Atlas Monroe has a net worth of around USD 7 million.
About the Founder of Atlas Monroe
Jonathan and Deborah Torres are the founders of Atlas Monroe. They are from San Diego, California. It’s Deborah behind the product, Atlas Monroe. Of course, the married couple appeared and launched their business together, but Deborah, who worked hard to create the product.
He grew up in Silicon Valley and his parents moved to the United States. His mother lives in the UK while his father is Guyanese. This is why Deborah grew up eating a wide variety of international cuisine.
He has two grandmothers, who are also restaurant owners. The most interesting thing is that friend chicken is an important part of their family tradition.
How did they find the Monroe Atlas?
When Deborah’s father was diagnosed with type 2 diabetes, she had to change her diet. Deborah is a loving daughter. As a caring daughter, Deborah took matters into her own hands.
He watched ‘Simply Raw,’ which is a documentary where people with diabetes try a raw vegan diet for a month and receive healthy and effective results. This is how Deborah learned to cook vegan food.
He saw a marked improvement in his father’s health. After that, Deborah tried experimenting with making plant-based meat. Here’s how Deborah created her vegan friend chicken, Atlas Monroe. He entered Atlas Monroe into the VegFest competition and earned the Best Dish award.
Appearance on Atlas Monroe Shark Tank
She wanted to do something for herself and her husband. That’s why he took the initiative to represent his invention on Shark Tank. She convinced her husband and they both went on Shark Tank and showed Atlas Monroe in 2019.
They offer 10 percent of their business in exchange for USD 500k. They distributed samples to all the Sharks and they all loved the product. As numbers and ratings are tossed around, conversations among Sharks become tense.
Barbara Corcoran thinks that the company, Atlas Monroe, is too early to invest. However, Mark was particularly fascinated because he was a vegetarian. Initially, Cuban offered USD 500k for a 30 percent stake, but later convinced Shark guest Rohan Oza to make a bid for the entire company.
They offered USD 1 million plus a 10 percent royalty on sales to the founder, but the founder did not accept the deal and went home empty-handed.
What happened to Atlas Monroe after Shark Tank?
Of course, they left the million dollar offer, but they made the right decision. After Shark Tank, there was a huge increase in sales that led Atlas Monroe to purchase a manufacturing facility in San Diego.
Now, its founder has become the largest manufacturer of plant-based fried chicken worldwide. They took a lot of pre-orders to fund the facility and fulfilled the order a few months later.
The best part is that customers show patience and support them. By the end of 2021, Atlas Monroe, the company, will have produced 1 million pounds of chicken. Under Deborah’s leadership, the company has made more than 2 million sales since their appearance on Shark Tank.
In 2021, they are on track to generate USD 5 million. Since then, the organization has not revealed any current sales figures, but according to estimates, it has been seen that Atlas Monroe generates more than USD 5 million per year.
In addition to chicken, the company also makes other plant-based meats. They supply more than 50 restaurants nationwide.
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