Collaborations between rappers and sneakers are now commonplace in fashion culture. Of course, many people think first of Kanye West with his Yeezy collection, or Travis Scott with his amazing and expensive Air Jordans, or even Drake with his Nocta Hot Step Air Terras.
And when Adidas lost Yeezy, every sneakerhead thought Nike would take over the world because Kanye West was, to them, the brand’s only true influence. Well, these sneakerheads are wrong, because Adidas has an influencer who started creating collaborations before Kanye West left Adidas, and this influencer is of course Bad Bunny.
Adidas Bad Bunny Forum
If you don’t know anything about shoes, don’t worry, we’re here to guide you. To give context to the Adidas Forum, it was once a legendary shoe back in the day. Designed by Jacques Chassaing and introduced for the first time in the NBA in 1984, this shoe was revolutionary when it was released because of the crossed ankle system, which was created to relieve the ankles of the players.
Because of this new system, basketball players have done incredible things on the court. But what really launched the shoe was the fact that Michael Jordan, even though he had already signed a contract with Nike, wore it for the Barcelona Olympics in 1984. In addition, this pair was followed by great controversy when it was released because it was one of the the first shoe sold for more than a hundred ringgit. Don’t forget shoes in the 80s were much cheaper than today. For example, the first Air Jordan sold for $65.
adidas / Michael Jordan forum. Vieja Escuela ? @LoveZapas pic.twitter.com/ZIfn9ABKxR
— LoveZapas (@LoveZapas) March 2, 2016
And of course, combining great history with artists like Bad Bunny is the greatest idea Adidas could have. His first colorway called First Cafe is now being resold for more than a thousand ringgit. The second colorway, called Easter Egg, retails for more than $800 and finally, its last two colorways called Back To School and Blue Tint retail for $400. And for the Adidas Forum, it’s a lot of money, even if the shoes are cool.
Bad Rabbit (@sanbenito) adidas Forum Buckle Low “Blue Tint” ? pic.twitter.com/frGNT4mEQp
— Nice Kicks (@nicekicks) August 24, 2022
Adidas Campus Awakening
Adidas finally released one last colorway of the Adidas Bad Bunny Forum, a simple white pair that didn’t have the success of its predecessor. It is due to the resale market which is not performing well these days but also to the fact that this color is too simple, contrary to the others which really fit Bad Bunny’s personality.
However, Adidas, after the release of the Blue Tint colorway, felt something great could happen between Bad Bunny and them in terms of hype. They felt it like Nike felt it for Travis Scott when they started creating Air Max 1s and Air Trainers instead of Air Jordans with him.
Here, Adidas decided to try this technique by reviving one of their all-time classics that still sells today, the Adidas Campus. That’s why last week, they decided to release the Adidas Campus Cloud White in collaboration with Bad Bunny, and it was a huge success because the shoes sold out immediately and were already resold at an affordable price for those in business. from shoes. However, why would Adidas do that with their stars? We just said the Adidas Campus is still selling, so what for? To rule the world of course.
Bad Bunny x Campus Adidas ?? pic.twitter.com/YIKZ9A8z6g
— Mofongo Kicks™ (@MofongoKicks) January 24, 2023
How Influencers And Artists Like Bad Bunny Can Change The Market
Bad Bunny is very important to Adidas, and here’s why. What happened when Travis Scott started releasing Air Jordans with Nike? Let’s take the example of the Travis Scott Jordan 1 Mocha, the first Jordan 1 High created by the rapper. When it comes out, the resale price is very high. But a few months later, Nike announced a simple Jordan 1 called the Mocha, which is practically the same as the Travis Scott Mocha but without any collaborations and a slightly different design. It’s just a simple general release, and the resale price is over $500, which is crazy.
Now, what if the same thing happened to Bad Bunny? Well, shoes like Adidas Forum and Adidas Campus will eventually sell as much as Air Jordans, and that’s exactly what Adidas wants. Never underestimate the power of artists in sneaker culture, they can do more than you think for a simple pair of shoes. However, even though Bad Bunny is an incredible artist, it’s hard to do as much as Travis Scott in sneaker culture. But you never know what can happen in the world of fashion, so let’s watch and wear this beautiful collaboration until then.
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Source: thtrangdai.edu.vn/en/
