President Biden’s re-election campaign is already a big spender, splashing out $25 million on ad buys in swing states as poll numbers show declining public confidence in his age, competence and electability.
Biden’s 2024 campaign launched a 16-week ad onslaught last month — far ahead of the timetable followed by his two immediate predecessors, former Presidents Donald Trump and Barack Obama.
Obama’s re-election campaign placed its first major ad buy in March 2012, while Trump’s 2020 campaign hit the airwaves in October of that election year.
Biden, the Democratic National Committee and their allies had a war chest of US$77 million at the end of the second quarter of this year, US$23 million of which was raised by the president’s re-election campaign, according to the Washington Post.
It’s unclear whether the campaign’s fundraising will be able to pay for swing state ads alone or whether it will have to go into other committee funds, a source familiar with the matter told the outlet.
President Biden’s campaign spent big on re-election with a $25 million ad buy in swing states amid flagging poll numbers for his age, competence and electability. Biden for President
Biden’s campaign began a 16-week run of ads in August to target swing state voters — a move he did far better than his predecessors, former Presidents Barack Obama and Donald Trump. Biden for President
Trump campaign senior adviser Chris LaCivita told the newspaper that the initial move may have set off alarm bells for the commander in chief.
“If you’re the incumbent president and you’re spending $25 million a year going forward, it doesn’t take a rocket scientist to know you have a problem and need to fix it,” he said.
Trump earned $53.8 million in the first half of 2023, and Florida Gov. Ron DeSantis, who polled a distant second to the former president, raised $20 million after launching his campaign in late May.
Footage of the ad shows Biden cheering for American workers on the job site.
“In a fragmented media environment, it’s more important than ever for our campaign to invest early and aggressively across platforms to deliver our message where voters are,” Biden campaign manager Julie Chavez Rodriguez said in a statement.
“While Republicans are winning and burning cash against each other, our campaigns are reaching our general election audience early and consistently – which is critical to winning in November 2024.”
The TV and digital advertising push comes as voters say they are skeptical of the 80-year-old president, with a majority of Democrats citing concerns about his mental capacity and electability, according to a recent CNN poll.
“If you’re the sitting president and you’re spending $25 million a year going forward, it doesn’t take a rocket scientist to know you have a problem and need to fix it,” a senior Trump campaign adviser said of the purchase. .Getty Images
Two-thirds of Democrats also believe the president is too old to serve a second term in office, a Wall Street Journal poll released last week showed.
The ads will air on CBS, CNN, MSNBC, Fox News, YouTube and streaming sites like Hulu in states including Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.
One ad featured a testimonial from a Wisconsin concrete worker who said Biden “helped the middle class” through legislation that revitalized his industry. Others targeted Hispanic and black voters with similar economic messages.
The ads will air on CBS, CNN, MSNBC, Fox News, YouTube and even streaming sites like Hulu in states like Pennsylvania, Michigan, Wisconsin, Arizona, North Carolina, Nevada and Georgia. Biden for President
The footage showed Biden cheering for American workers on the job site and looking fit behind the Resolute Desk in the Oval Office as he signed the legislation.
Former Obama campaign media consultant Jim Margolis told the Washington Post that early ad spending gave the Biden campaign “a chance to start telling their story, mostly without opposition ads getting in the way.”
John Del Cecato, another former media consultant for Obama, also told the outlet that it was “a gamble worth making” given the president’s low approval numbers, saying Biden “has to step it up.”
A majority — 54.5% — of voters disapprove of Biden’s job performance, while 42% approve, according to the latest RealClearPolitics polling average.
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Source: thtrangdai.edu.vn/en/
