President Biden will recycle many of the same themes he used to win the White House in 2020 as he seeks a second term in 2024, his campaign revealed this week.
In a strategy memo released Thursday and seen by The Post, Biden campaign manager Julie Chavez Rodriguez acknowledged that her team expects the election to be “very close,” but emphasized that “[t]he message Joe Biden broadcast in 2020 remains popular among voters and is at the center of this campaign.”
The message, according to Rodriguez, includes “protecting democracy and the soul of the country, making the economy work for the middle class [and] fighting for more rights not fewer.”
“The same core issues that President Biden and Vice President Harris ran on in 2020 helped deliver the best midterm performance for a sitting president in decades,” he added.
The 80-year-old president’s early campaign events have focused on his economic agenda, which the White House has dubbed “Bidenomics,” and the so-called Inflation Reduction Act has been given prominent placement in TV ads supporting Biden.
Polls show the incumbent would face a tight race in a hypothetical matchup against former President Donald Trump, with some polls suggesting Biden would lose in a head-to-head fight.
A Harvard/CAPS-Harris poll released in September found that Trump, former South Carolina Gov. Nikki Haley and South Carolina Sen. Tim Scott would all beat Biden in the general election.
Multiple polls also show a clear majority of voters are disappointed with Biden’s economic record, have concerns about his age and are unimpressed with his overall performance in office.
The Biden campaign said the general election would be “very close.” AFP via Getty Images Biden’s campaign aims to focus on key demographics such as black, Latino and Asian voters.AFP via Getty Images
To defeat the GOP nominee, whoever it is, the Biden campaign said it will show voters they have a “clear choice” between Trump’s Make America Great Again movement and Biden’s “historic record of accomplishment.”
Rodriguez’s memo also argues that the “toxicity” of GOP positions on abortion, the economy, and entitlements like Social Security and Medicare will turn off general election voters.
Biden ran a famously low-profile campaign in 2020, often going days without holding an in-person event — citing the COVID-19 pandemic while leading consistent polling against Trump.
Polls show Biden and Trump will be close rivals in the 2024 race. AFP via Getty Images
Veteran GOP political strategists doubted the ability of the Biden campaign to pull off similar tricks again.
“I think they’re trying to put out their greatest hits because they were popular at one point, but sometimes old records are just old records,” Axiom Strategies founder Jeff Roe told The Post Friday.
“I don’t know how recording inflation, recording gas prices and recording housing prices is good for the middle class.”
Another Republican strategist, John Thomas, said of Biden’s argument: “I think it will fail. That’s fine in 2020 when the economy is stable and the world is relatively peaceful.”
Some veteran GOP strategists doubt the Biden campaign’s ability to run a similarly successful campaign.AFP via Getty Images
Democratic strategist Brad Bannon predicts the economy will be the most important issue in 2024, but added the president needs to find new ways to deliver his message.
“Biden has done a lot to improve the economy. It was chaos when he took over. The problem is he doesn’t get enough credit for it,” Bannon said. “I think they need to focus their messaging and advertising on the economy down to the micro level.”
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Source: thtrangdai.edu.vn/en/
