Grammy award winner Billie Eilish recently released new photos and a video of herself drenched in dreary rain to advertise her latest fragrance release.
Dubbed “Eilish No. 2,” the new scent comes after she dropped her debut perfume “Eilish” last year, which sold out quickly.
In a statement, the singer shared that “Eilish No. 2” contains “spicy and woody elements for a more sultry and wet taste.” She also shared that she “really likes the idea of a darker, rainier world” used in the ad for the fragrance.
Read below for more details.
Billie Eilish Drops ‘Eilish No. 2’
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The “Happier Than Ever” hitmaker has introduced a new fragrance called “Eilish No 2” in response to the popularity of her first fragrance, “Eilish,” which was introduced last year.
While the name of the fragrance is clearly a slight variation on its predecessor, Eilish’s pre-release promotion gives the impression that buyers will be receiving a truly unique product to enjoy.
A dreamy photo of the singer drenched in heavy rain was shared on her Instagram page as part of the ad.
In the picture, the pop sensation is wearing a sheer black dress that clings to her body because it’s wet. Her black hair, which looked wet, fell over her face, highlighting her perfect face and glossy lips.
Eilish was photographed in various poses against the backdrop of the flood, some of which included her carrying the brand new fragrance. The advertising campaign also appears to reference the singer’s “Happier Than Ever” music video, which features scenes of dancing outside on a rainy night.
Billie Eilish On The Inspiration Behind The Ads
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In a statement, Eilish shared what prompted her to promote the new fragrance in an unconventional way. Per Page Sixthe singer said she “wanted to convey the feeling of her sensual side and drenched in these notes, worn to envelop the skin.”
Eilish also said she “really likes the idea of a darker, rainier world for Eilish No. 2” before discussing the elements that make up the new fragrance.
He added, “We started with the original ‘Eilish’ elements of warmth and sweetness, but then added spicy and woody elements for a more sultry and wet taste.”
Eilish’s passion and dedication to creating “Eilish No. 2” was echoed in a statement by Parlux President Lori Singer, one of the individuals involved in bringing the fragrance to life.
He said, per Page Six“Billie was excited to develop her new scent and took time out of her busy schedule to come to the fragrance lab to meet and work directly with the perfumer.”
Fans Eager To Buy New Fragrances
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Despite only being released for a few hours, “Eilish No. 2” is being touted to set a sales record as a large portion of Eilish’s 107 million fans have voiced their desire to purchase.
‘I SPENT ALL MY MONEY ON THE DECEMBER SHOW AND I’M IN DEBT, BUT I STILL GOT THIS,’ a fan jokingly commented on one of the photos posted on Eilish’s page.
Another fan said, “I want to shower with this new one, and I haven’t smelled it yet,” while another wrote, “So excited for this.”
PETA has confirmed Eilish No. 2 as vegan, cruelty-free and created with pure ingredients. Purchases can be made through the singer’s website, BillieEilishFragrances.com, for $72.
Billie Eilish’s Creative Process for ‘Eilish No. 2’
Instagram/billieeilishfragrances
In a previous interview with WMagazineEilish reveals the differences and similarities between her releases.
He said, “Eilish is very cozy and very sitting by the fireplace. It’s warm, and it looks amber—this dark, soft, warm light. I wanted Eilish No.2 to be the opposite: cool and dark, but also make you feel very soft and tender, while also being sultry and sexy. I wanted it to be edgier and more gender neutral, too.”
Eilish added that despite the differences in the elements, she “wanted them to feel like they were from the same family.”
The singer also shared some risky advice about when to wear the new fragrance, saying, “I think Eilish No.2 really works if you try to be a little flirty.”
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Source: thtrangdai.edu.vn/en/
