Residents of California – home to Hollywood – lead the nation in “cancelling” celebrities, according to an obscure new study that measures Americans’ social media interactions with stars embroiled in controversy.
Nationwide, 52.3% of Americans said they would stop following a canceled celebrity on social media, but those living in the Golden State beat the average at 59%, according to a recent survey conducted by OnlineCasinos.com.
California has the highest cancellation culture score at 100.
Scores, ranked from 0-100, are weighted on respondents’ willingness to unfollow “unfollowed” celebrities, the likelihood of making fun of them on social media and how long it takes them to follow back.
The top reason more than 2,000 Americans surveyed in August said they would unfollow a celebrity was for “inappropriate social media actions,” according to the study.
Merriam-Webster defines void culture as “the practice or tendency to engage in mass voiding as a means of expressing disapproval and exerting social pressure.”
California, Kentucky and Alabama top the list of states that “cancel” people the fastest.OnlineCasinos.com
Stars removed from the celebrity social sphere in recent memory include Ellen Degeneres, Kanye West and Dave Chapelle over the massive backlash for their controversies.
Leading the nation in maintaining a void culture behind California is Kentucky, which scored 99 on the survey’s weighted scale.
Kentuckians also had the highest rate of any state of respondents who said they would use social media to publicly attack a star — with 18% saying they would. Scoring the third highest was Alabama.
Almost 60% of Californians will unfollow “canceled” celebrities online.PromesaArtStudio
While over 50% of those surveyed said they would unfollow celebrities if they were unfollowed, 69% said they would follow them back in the future.
Most respondents nationally said they would “forgive” and re-follow the star after a year in social exile.
Idahoans were found to be the most forgiving — as the state posted a weighted score of 0.
At the other end of the spectrum, the survey found that 64% of Idaho-based respondents said they would not unfollow someone online based on being unfollowed.
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Source: thtrangdai.edu.vn/en/
