Devita Saraf is a businessman from India. He is best known as the founder and CEO of Vu Technologies, a US-based Television brand headquartered in Mumbai.
Wiki/Biography
He was born on Thursday, 25 June 1981 (age 38 years; as in 2020), in Mumbai. Born into a business family, he gravitated towards business management at a very young age. He started attending business conferences when he was just 16 years old. In his formative years, he attended Queen Mary School, Mumbai. After that, he completed his later part of his education from HR College of Commerce and Economics in Mumbai and University of Southern California. He was inspired by his father, who is the chairman of software solutions provider Zenith Infotech Ltd. Later, he founded VU technology in 2006, at the age of 24.
Physical appearance
Height (approx): 5′ 4″
Hair Color: Black
Eye Color: Black
Family & Caste
He was born to a Marwari couple, Raj Kumar Saraf and Vijayrani Saraf.
Parents & Siblings
He grew up with his brother, and both were “well-rounded, well-rounded” children, as his mother put it. His father, Raj Kumar Saraf is the founder of Zenith Computers Ltd, a computer manufacturing company.
Vu Technologies CEO Devita Saraf Pictured with father Raj Kumar Saraf
His brother, Akash Saraf is the MD and CEO of Zenith Computers Ltd. His mother, Vijayrani Saraf is an economics professor who raised both her children in a disciplined environment.
Devita Saraf with Brother Akash Saraf in an interview with NDTV
Relationships, Husband & Children
So far, Devita is not married, and there is not much information about her relationship.
Career
He started his career by joining his father at “Zenith Technologies” in 1998. He was only 21 years old when he started training under his father’s company. After witnessing the atmosphere of the office and seeing his father, he once thought, “That will be me later.” I would run a company like him.” Currently, he often meets with business leaders in Silicon Valley, California. Soon after, he started a lab in California to develop luxury products for Indian customers. Finally, he founded Vu Televisions in 2006, which is now the 4th largest selling TV brand in India.
He also shifted from traditional to modern business methods by signing an exclusive deal with Flipkart in 2014. This deal made VU the best-selling TV brand across various e-commerce platforms.
Vu Technologies CEO Devita Saraf with Flipcart founder and CEO Amit Bansal
In 2015, he switched to VOD technology, which aims to improve audio and video streaming. Clearly, VU is one of the highest selling 4K TV brands in India.
Business Structure
She believes that more women should become CEOs. It will be great for Indian economy. He also aims to cater mainly to educated and upwardly mobile Indian consumers. Along with that, he does not believe in finding new markets now and then, on the contrary, While talking about the repeat purchase mantra, he said, “About 86% of customers who have bought Vu TVs have bought other TVs from us . We try to retain customers rather than looking for fresh markets all the time.” Also, he believes in offering their TVs priced between multinational brands like Samsung and Indian brands like Videocon, which helps in maintaining brand value and cost effectiveness.
Financial performance graph of Vu Technologies
Awards & Honors
- “Excellence Award” in the small and medium sector
Former Prime Minister of India, Dr Manmohan Singh presents the corporate excellence award to Ms Devita Saraf, in the field of “Small Medium Sector” in New Delhi on 15 February 2008
- He was awarded the title of “India’s model CEO” by Forbes magazine in 2016.
- Saraf was ranked 45th in Fortune India’s “Most Powerful Businesswomen” list in 2019.
- “Business Women of the Year 2016” at the 7th Annual Indian Affairs Leadership Conclave.
- Masterpieces of Mercedes-Benz Ingenuity – Entrepreneurship
- Indo-American Community – Best Young Women Entrepreneur
- Zee Astitva Award – Best Young Female Entrepreneur
- HR College of Commerce and Economics – Distinguished Alumni Award
Favorite Things
- Role Models: Hillary Clinton & Ivanka Trump
- Vacation Destination: New York
- Businessman: Steve Jobs
Facts/Trivia
- Health & Fitness plays a fundamental role in his life. Her fitness activities include Yoga in the morning, Gym in the evening and dance classes every Sunday.
- He believed that one should not be egoistic in business and should assume the character of a consumer. Nerve said,
“If I want to do business with someone, I’ll show up at their door.”
Indian Business Tycoon Devita with British billionaire Sir Richard Branson at an event In Mumbai
- He is proud to come from a business family. He said,
I will not apologize for being the boss’s son”
- He prefers himself to be the face of his business; after taking inspiration from Steve Jobs. He said-
Why get a man who dances, acts and sings for a living to promote luxury products.”
- In 2017, Devita was appointed as one of the panelists for “Make in India” at the Champions of Change event organized by NITI AYOG & PM Narendra Modi.
- In November 2016, when Donald Trump became US president, he took out a full-page ad in The Times of India congratulating Trump. However, this move is also the subject of trolling.
- Devita offered suggestions to entrepreneurs on her Instagram Live on how to continue their business during the COVID-19 Lockdown.
https://www.youtube.com/watch?v=PZudDy-mh2c
Categories: Biography
Source: SCHOOL TRANG DAI
