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Dior Sauvage Has Massive 2022 Success ‘Thanks To Image Of Johnny Depp’

Last year, Johnny Depp made headlines for his lawsuit against his ex-wife, Amber Heard, 35, whom he sued for defamation after she wrote an op-ed for The Washington Postin which she refers to herself as “a public figure who represents domestic abuse.”

The experiment was one of the biggest and most watched in history, which actually helped Dior’s sales last year, according to LVMH CEO Bernard Arnault and the 2022 financial report.

Dior Sauvage Fulfilled

Billboard Johnny Depp Dior Sauvage Perfume Advertisement at a bus stop in Perpignan FranceMEGA

The CEO of LVMH, Bernard Arnault, presented the brand’s 2022 financial report on January 26, 2023, and was excited to announce the profit that Dior made.

In fact, Dior Sauvage is “the leader in perfume sales” throughout 2022, even “achieving incredible success” that the CEO says is “driven by the image of Johnny Depp.”

“You may have seen the ad; that works well,” Arnault said during his presentation, referring to the ad with the “Pirates of the Caribbean” cast.

Dior Sauvage kept Depp as the face of the product, even though The Walt Disney Company and Warner Bros dropped the actor due to claims against him. Warner Bros. first dropped Depp in “The Fantastic Beasts” franchise and recast him with Mads Mikkelson. Disney soon followed suit, dropping the actor from the iconic role of Jack Sparrow in the upcoming “Pirates of the Caribbean” film.

The 2022 financial report states that “the continued global success of Dior’s Sauvage, once again the world leader in 2022,” is a key point of success. Another beauty-related highlight mentioned was “An incredible rebound for Sephora, confirming its place as a world leader in the distribution of beauty products.”

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Johnny Depp Moves After Defamation Trial

Italy: Johnny Depp walks the red carpet at the Rome Cinema FestMEGA

Depp is best known for his roles in “Edward Scissorhands” (1990), “What’s Eating Gilbert Grape” (1993), “Sleepy Hollow” (1999), “Charlie and the Chocolate Factory” (2005), and more, but he is perhaps most best known for portraying the wisecracking pirate in all five “Pirates of the Caribbean” films, including “Pirates Of The Caribbean: The Curse Of The Black Pearl” (2003), “Pirates Of The Caribbean: Dead Man’s Chest” (2006), ” Pirates Of The Caribbean: At World’s End” (2007), “Pirates Of The Caribbean: On Stranger Tides” (2011), and “Pirates Of The Caribbean: Dead Men Tell No Tales” (2017).

Although Depp won’t return as Captain Jack Sparrow for the film due to claims by his ex-wife, Amber Heard, the 59-year-old actor did bring out his beloved pirate to help make his terminally ill son’s dream come true.

In a now-viral video, Johnny Depp dresses up as the beloved Jack Sparrow from the movie “Pirates of the Caribbean” for terminally ill child Kori. “So, Captain Kori, I’m sorry I missed this opportunity,” Depp said in the video. “Meant to say it, forgot to say it, didn’t say it, will say it now. Said it, I’ll say it. I heard about something they talk about these days called a YouTube channel, which I don’t understand, but why not?”

Later in the video, Depp promises that he will help spread awareness about Kori and his channel because it “will make the wonderful entertainment expertise momentarily lose togetherness in one space, but far apart, but then, at the same time, very close. Curious, enduring, and strange.”

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The actress closed by saying, “I wish you the best of luck, I’m your number one fan, Captain Kori.”

Depp is also part of the band’s Hollywood Vampires 2023 tour, with the actor making numerous appearances in the United Kingdom throughout the summer.

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Source: thtrangdai.edu.vn/en/