Disney is on the verge of achieving full ownership of Hulu and has exciting plans for Disney+ and Hulu subscribers. CEO Bob Iger recently revealed that next month, a beta version of the app that integrates Disney+ and Hulu will hit the market, offering a unified and seamless experience for customers.
Business Progress: What Happened?
Disney’s quest for full ownership of Hulu involved closing a deal with Comcast to acquire NBCUniversal’s 33% stake in Hulu. Financial details suggest Disney will pay Comcast at least $8.61 billion, with the final price depending on an assessment of Hulu’s market value by both parties’ bankers.
Consolidation for Customers: What to Expect?
The anticipated one-app experience, set to debut in December as a beta version, targets customers of the two-service package. This beta launch gives parents time to establish the necessary parental controls. A full-scale launch is expected by spring 2024 (around the end of March), allowing Disney+ users to access adult-oriented Hulu content.
Strategic Goals: What Are Disney’s Goals?
Disney foresees many benefits from this integration, including increased engagement, increased ad revenue, reduced customer acquisition costs and lower churn rates. This initiative is in line with the company’s efforts to obtain enhanced value and a more streamlined customer experience.
Global Development and Financial Outlook
While the merging of the Disney+ and Hulu services into one app suggests a potential global launch for the Hulu brand, no official announcement has been made. The company’s fourth-quarter performance for fiscal year 2023 showcased massive growth in Disney+ subscriptions, reaching 150.2 million overall. The streaming business is seeing significant improvement, heading towards profitability by the fourth quarter of fiscal year 2024.
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Categories: Biography
Source: SCHOOL TRANG DAI
