SHANGHAI, Dec 19 — Shanghai Disney Resort will open its Zootopia-themed attraction to the public on Wednesday in a bid to capitalize on the post-pandemic desire for travel and experiences in China.
Zootopia, which opened in Chinese cinemas in 2016, remains one of the highest-grossing imported animated films ever released in the country.
This marks Disney’s first Zootopia themed site and the eighth themed area at the Shanghai Disney Resort which opened in 2016 and was expanded in 2018 with a Toy Story themed attraction.
Disney will open a Zootopia land in its Shanghai theme park. Xinhua/Shutterstock The goal of the new attraction is to drive more tourism to China. Xinhua/Shutterstock “I think what you’ve seen over the last year as people come out of the virus is that they come out and experience life again,” said Joe Schott, president and general manager at Shanghai Disney Resort. Reuters
While consumption in China has been slow to recover following the lifting of COVID-19 a year ago, domestic travel and experiences have recovered more strongly, with the Shanghai Disney Resort one of the beneficiaries.
“I think what you’ve seen over the last year as people come out of the virus is that they come out and experience life again,” said Joe Schott, president and general manager at Shanghai Disney Resort.
In fourth-quarter earnings last month, Walt Disney ( DIS.N ) cited higher attendance at Shanghai and Hong Kong parks as one of the factors driving 31% growth in its Experiences division, which includes its theme parks.
Shanghai Disney Resort is a joint venture in which the Chinese state-owned Shendi Group holds a 57% stake.
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Source: thtrangdai.edu.vn/en/
