Erum Ali is a successful Indian costume and fashion designer, who has worked for various Tamil and Hindi films. Erum Ali owns a bridal lounge shop called EA bridal lounge. Erum is a Residential and lifestyle specialist in real estate in New Zealand
Wiki/Biography
Erum Ali was born on Friday, August 8, 1975 (age 47 years; in 2022) in India. His zodiac sign is Leo. Erum worked in the film industry as a costume designer and stylist for more than sixteen years. According to Erum, he did not follow a professional course in the field of fashion design. Erum started her career with Telugu films, where she designed clothes for her husband, Abbas Ali. Later, he worked in several Hindi films as well. Erum is more interested in business than working in films as a costume designer. She doesn’t want to work as a full-time costume designer for movies. In 1998, Erum Ali started her fashion boutique in Chennai named Erum Ali designer, has her own eponymous collection and in 2001, she started her bridal lounge store, EA bridal lounge, on the posh Khader Nawaz Khan Road in Chennai. Erum also worked as a chief designer in Tamil films.
In 2014, Erum moved to Auckland with her family, where she joined the London school of economics and political science to pursue a post-graduate diploma in Management and Human Resources in 2014. In the same year, Erum and her husband Abbas started Areza in Auckland . Areza includes a collection of designer fabrics providing personalized service to customers in Auckland. In 2017, Erum pursued a post-graduate diploma in business administration from the Auckland Institute of Studies, to improve his skills.
Family
Husband & Son
Erum Ali’s husband’s name is Abbas Ali. She is an Indian actress and model. Erum Ali and Abbas Ali married in 1997. Before marriage Erum Ali had designed clothes for Abbas in his films.
Erum Ali with her husband Abbas Ali
Erum and Abbas have two children, a boy, named Aymaan, and a daughter, Emira who is 21 years old, in 2022.
Erum Ali and his family lived in Chennai for a long time, but in 2014, they moved to Auckland New Zealand.
Erum Ali with her husband and two children
Erum Ali with her husband and two children in New Zealand
Career
As a Costume Designer
Erum Ali started her career as a costume designer in Telugu films. She designed clothes for her husband for his film. He worked as the lead costume designer in the Tamil film, Aayirathil Oruvan, in 2010. Apart from that, Erum Ali has also worked in Hindi films like Dil ke Peeche Peeche, Zinda Dil, and Ansh. Erum works in Kannada, and Malayalam films as well.
Erum Ali also participated in Chennai Fashion Week held at Hyatt, Chennai, in 2001.
Erum Ali in Chennai fashion show
As an Entrepreneur
In 1998, Erum started her fashion boutique in Chennai named designer Erum Ali. In 2001, Erum launched a bridal shop, EA Bridal lounge, in Chennai. The brand ambassador of the bridal shop is Sonia Aggarwal, who is a Tamil actress.
Erum Ali with her husband Abbas Ali and Sonia Aggarwal
The launch of EA bridal lounge store was attended by many big celebrities and by the leading society of Chennai. The ceremony was hosted by Erum Ali and Abbas himself. AR Rahman also visited the Erum Ali store at the launch event.
Erum Ali with AR Rahman at his shop
In the launch of the store, Abbas Ali along with some of Erum’s other friends modeled elegant wedding dresses and posed for pictures. The Bridal collection is designed by Delhi designers Harpreet Narula and Rimple. She continued her fashion store for more than 11 years. After moving to New Zealand in 2014, Erum and her husband Abbas Ali started Areza, a fashion store providing personal service to customers in Auckland, which they continued for 3 years.
As a Volunteer
Erum joined Appolo hospital as a pediatric cancer volunteer in 2013, where he worked for almost one year and six months. When Erum moved to New Zealand, she joined Amitabha hospital services as a palliative care volunteer in January 2016, where she worked for almost a year.
As a Corporate Account Manager
In 2020, Erum joined as a corporate account manager at Posmate. He worked there for almost 4 months.
As a Residential and Lifestyle Expert
In April 2021, Erum joined Barley’s Real estate as a residential and lifestyle specialist, in Takanini, New Zealand.
Facts/Trivia
- According to Erum, at the beginning of her married life, she faced problems adjusting to her husband’s friends.
- Erum Ali gifted a Harley Davidson bike to Abbas on one of his birthdays.
Erum Ali with her husband Abbas Ali
- According to Erum, she prefers retail to working in film, as she enjoys the one-on-one interaction with brides who visit her store.
- According to Erum, when opening her fashion boutique, her husband Abbas Ali helped her market and manage the event.
- In an interview, Erum said that he always wanted to work in challenging films, and where his creativity as a designer would be noticed.
- According to Erum, he likes to spend more of his time imparting business skills to start-ups.
- Erum supports social causes and charitable events.
Categories: Biography
Source: SCHOOL TRANG DAI
