The legendary Victoria’s Secret Show is back — bigger and with a better concept — since their hiatus in 2019 and after running for nearly two decades.
Many have shared their thoughts on the fashion brand’s comeback, including popular musician Lizzo, who seems to love the new idea that portrays size inclusivity.
Victoria’s Secret Is Back With a New Look & Lizzo Feels Like This
During Victoria’s Secret’s 2022 earnings call on Friday, March 3, its chief financial officer, Timothy Johnson, shared news of the former annual show’s return and its official facelift.
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To PEOPLE, he declared, “We will continue to lean on marketing spend to invest in the business, both at the top of the funnel and also to support the new version of our fashion show, which will come later. year.”
Likewise, a company representative told the magazine that Victoria’s Secret is dedicated to championing women and is “always innovating and thinking in all areas of the business to continue to put our customers at the center of everything we do.”
The statement also revealed that the brand’s “vision and mission” will continue to be their “guiding principles,” taking them into a “new space,” which they are excited to share later this year.
According to the release, the space in question includes “reclaiming one of our best marketing and entertainment properties to date and bringing it to life to reflect who we are today.”
As VS fans know, the once-a-year fashion show was canceled in November 2019. The popular Victoria’s Secret Angel title was dropped at the time, given the criticism they received for not including models of all sizes and backgrounds.
Moreover, the company was slammed in February 2020 after one of its former employees, Ed Razek, was accused of “sexual harassment, bullying and creating a culture of misogyny.”
The New York Times reported on the situation later, with Razek denying the allegations, telling the publication that “the allegations in this report are untrue, misinterpreted or taken out of context.” She went on to state, “I’ve been fortunate to work with countless world-class models and talented professionals and take great pride in their mutual respect for one another.”
Victoria’s Secret held its first annual show in August 1995 and ran nearly two dozen more in the following years, excluding 2004.
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In those years, his shows featured performances from celebrities such as Rihanna, Katy Perry, Usher, Harry Styles, Kanye West, Taylor Swift, Ed Sheeran, Jay-Z, Ariana Grande and Bruno Mars, among others.
In July 2022, Hulu dropped an exposé docuseries, “Victoria’s Secret: Angels and Demons,” which highlighted the brand’s reported history of perversion and genitalia during Leslie Wexner’s tenure.
The company has since addressed the documentary, emphasizing that it has evolved after becoming a “stand-alone company” in 2021 and that the series “does not reflect Victoria’s Secret & Co today.”
Lizzo seems to agree with the company’s changes but still has some thoughts about their appropriate timing, which she recently did. Twitter. “This is a win for inclusion for inclusion’s sake,” he wrote on the platform, retweeting another user’s update about VS’s comeback.
The 34-year-old continued, “But if brands start doing this just because they’ve received a backlash, then what happens when the ‘trend’ changes again?” He then wonders if the CEO of “this company” values genuine inclusivity or is just worried about making more money.
As for the user’s tweet, it shows a campaign video for the return of VS, featuring different models, including curvy ones, rocking inviting lingerie pieces.
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American Lingerie Brand To Introduce New Storefront With Curvy Mannequins
As Victoria’s Secret gears up for the debut of its annual show later this year, PEOPLE reports the company is introducing a new look for its retail stores to “reflect the new company’s mission.”
For the first time in 44 years, VS’s angel photos will be removed from all its stores nationwide and replaced with mannequins of all shapes and sizes.
New creative director Raul Martinez revealed that in addition to mannequins, brighter lighting and pale pink walls in the store were chosen to create a more inviting space for women.
This is a win for inclusion for inclusion’s sake
But if brands start doing this just because they’ve received backlash then what happens when the ‘trend’ changes again?
Do the CEOs of these companies value true inclusivity? Or do they only value money? https://t.co/ykmcUTLayQ
— FOLLOW @YITTY (@lizzo) March 5, 2023
In the same light, VS CEO Martin Waters told the outlet that the brand is “moving from what men want to what women want” while prioritizing feeling and inclusion over looks.
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Source: thtrangdai.edu.vn/en/
