He’s cute, fluffy and famous — and he’s the newest four-legged member of the Miami Beach Police Department.
Brodie, a 3-year-old, 80-pound Goldendoodle, has become a viral internet sensation and has earned $1 million in branding deals in the past year alone for his owner, 33-year-old Cliff Brush.
On Thursday, the big dog officially joined the police department and received an honor guard and a new uniform at a ceremony attended by his fellow K-9 officers, SWNS reported.
While the celebrity dog won’t be fighting crime, his first assignment this Saturday is just as important when he will lead the department’s Operation Save Christmas and ride alongside police officers to deliver toys to more than 400 children in the city.
Brush, of Fort Lauderdale, told SWNS that Brodie received a police escort to his swearing-in ceremony. Photos show the smiling dog taking it all in as he leans into the window of a police cruiser.
Brodie has more than 6.6 million followers on TikTok. Cliff Brush / SWNS
Brodie rose to fame after Brush uploaded his dog’s first video on TikTok under the Brodiethatdood account in 2020. Within weeks, he gained 35,000 followers. Today the account is followed by more than 6.6 million.
The video catapulted the dog to internet fame.
“We have met many celebrities like that [Youtuber] David Dobrik, [singer] Madison Beer, a lot of NBA players, athletes, and we will be sitting courtside at Lakers games,” Brush told the outlet.
Brodie also has fans online like actresses Jennifer Aniston and Ryan Reynolds.
Brodie got a police escort to his swearing-in ceremony on Thursday. Cliff Brush / SWNS
Brush quit his full-time job as an accountant in 2021 to become a full-time content creator.
“I’ve got a mortgage and bills so it’s a risk but I’m not happy with that nine-to-five life,” he said. “I told myself if I could make $35,000 the first year I would quit my job and I made $70,000.”
“By 2023 we’re doing $1 million in brand deals alone,” he added.
Brodie is Brush’s official service dog and joins her in public to help calm her down when she’s stressed.
“I have an autoimmune condition called lichen planus. I was born with it but it snuck up on me five years ago,” he said.
Brodie will help the police deliver toys to the children on Saturday. Cliff Brush / SWNS
“It’s when the immune system treats the skin as a foreign body and attacks it. We found that stress is a big factor but since I’ve had Brodie, I haven’t had a fever,” Brush said.
Brodie thrives in the spotlight, his owner says.
“I am very lucky that he has such a great temperament from birth. I don’t take credit for that,” he told SWNS.
“He thought it was normal to get so much attention and everyone knew his name. He loves children and if people pet him, that’s his element. He’s a giant teddy bear,” Brush said.
Brodie has appeared in front of crowds on stage before and was completely unfazed.
His only fear? “Vacuum cleaners and plastic trash bags get blown away in the wind,” Brush said.
Brush and Brodie, who sees a groomer every two weeks to keep his coat in pristine shape, have also launched Floof by Brodie – Brodie’s own grooming line.
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Source: thtrangdai.edu.vn/en/
