Jessica Simpson In Skimpy Bikini Flaunts 100-Pound Weight Loss

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Jessica Simpson Gets Fans Excited With New ‘Swim’ Season

Fans of Jessica Simpson looked ready to shop her latest creations when the 43-year-old fashion brand updated her Instagram this week. In a summer partnership that looms over the warmer months, Jessica Simpson Style pulled back from showcasing its famous founder, but fans still got some bikini action, plus an incentive to shop. Simpson herself made headlines in late 2023 for her stunning “THIRSTY” swimsuit snap while updating her Instagram in promotional mode. While most fans check out this feed, a fair number still subscribe to JSS.

New Swimming Season

Scroll for photos. During the shot above see Dukes of Hazzard star goes racy in a leopard print bathing suit and high heels for her sunkissed snap, this studio shot entering more feminine territory. The image features a shot of the model against a colorful floral print wall as she rocks a pastel blue bikini with a sporty feel and high-waisted full bottom.

Featuring a two-piece with a bralette finish and a small embellishment near the bust, the model also donned a printed green bandana and loads of silver jewellery, as well as a pair of high-heeled beaded sandals.

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In the caption, top-selling brand Jessica wrote: “We’re on a roll ? Dive into the new swim at jessicasimpson.com!”

“Love the color blue!” a fan was quick to reply. While another emoji fell on fire, a third user replied: “Currently dreaming of a beach holiday ?.” Jessica may have nearly broken her back buying her brand back from bankruptcy as she spent $65 million of her own money, but it looks like the blonde won in the end.

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As for how Jessica incorporates herself into her designs, the star has opened up. “It’s very important to me to let every woman feel included. Like, everyone needs to feel included. If I make a shirt, I will make sure every size is available,” he said. Because I have all sizes, trust me. In 2019, Jessica famously dropped 100 pounds after weighing nearly 300 pounds while pregnant with her third child Birdie Mae.

Skimpy Bikini For SKIMS

Jessica made headlines for the above Instagram photo last year as she promoted her own brand and influenced mogul Kim Kardashian’s SKIMS label. In a strappy yellow bikini from Kim’s brand, 43, Jessica showed off her toned legs and stomach while highlighting her weight loss, but she made sure to tag her hot pink platforms as being from her own company.

“SKIMS Swim + @Jessicasimpsonstyle Shoes = Neon Energy,” one caption read.

Fans Ask Why He’s Promoting SKIMS

The answer proved to be mixed. While many fans sent love, some seemed confused as to why Jessica installed SKIMS. “Now you’re promoting Kim Kardashian merchandise WOW!!!!!! Why don’t you wear your own swimsuit????” asked a fan.

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