President Joe Biden is reportedly hoping to enlist the support of pop star Taylor Swift for the 2024 election, recognizing her influence with young voters. Swift’s past endorsements are significant, as 18% of voters are reported to be swayed by her endorsements.
The campaign strategically uses social media and influencers, emphasizing video content. However, the Swift effect especially remains important to Biden’s re-election strategy.
President Joe Biden Wants Support From Taylor Swift
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Biden is tapping the influence of social media to support his re-election, none other than global star Taylor Swift.
According to a report by New York Timesthe presidential campaign aims to capitalize on Swift’s popularity to engage young voters and gain financial support for the election, as a recent poll showed that 18% of voters are “more likely” or “very likely” to support a candidate backed by the pop star.
Biden’s strategy also reportedly involves portraying former President Donald Trump as a threat to abortion rights and personal liberties in the 2024 election.
For the 2024 election, the Biden campaign is using social media strategically and engaging influencers through video content to connect with disinterested voters. The White House has previously hosted influencers to discuss health care, and during a California fundraising tour in December, Biden’s team actively courted influencers.
In a recent visit to North Carolina, Biden got millions of views after he answered the student loan cancellation case. The man then broadcast the president’s visit to TikTok.
California’s Gavin Newsom Praises Taylor Swift For Pushing Young People To ‘Activate’
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As part of the campaign’s social media efforts, leading Democrats also urged the president to prioritize engaging with Swift.
In September, California’s Gavin Newsom praised Swift’s unique impact, stating: “Taylor Swift stands tall and unique. What he’s been able to achieve just by getting young people activated to think that they have a voice and that they should have a choice in the next election, I think, is very powerful.”
The “Out of the Woods” creator has in the past leveraged his online influence for voter mobilization, as seen in a September 2023 post that encouraged his 272 million followers to register, resulting in over 35,000 registrations.
President Biden may have some time to engage with Swift soon. With her boyfriend Travis Kelce’s Kansas City Chiefs clinching a spot in the Super Bowl after Sunday night’s playoff win, the team may receive a traditional White House invite if they win, allowing the players to bring guests—potentially including Swift.
Additionally, a state dinner for Japanese Prime Minister Kishida Fumio on April 10 provides another opportunity for a White House invitation.
White House ‘Concerned’ About Fake Al-Generated Deep Circulation
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The White House may even invite the singer after he became a victim of deep fake images produced by AI. Swift’s sexually explicit images have garnered tens of millions of views on the X platform, formerly known as Twitter.
Efforts to remove the non-consensual image took hours, prompting the platform to temporarily halt searches for the singer’s name to curb the spread of the image.
Expressing concern over the spread of false images, including disturbing incidents involving children who have died, White House press secretary Karine Jean-Pierre stated, “We are concerned by reports of the distribution of false images. We will do what we can to address this issue.”
Interestingly, even President Biden fell victim to AI-generated content during the New Hampshire primary, with voters receiving robocalls imitating his voice advising them to skip the primary.
Why President Joe Biden Is Optimistic About Taylor Swift’s Potential Endorsement
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The Biden campaign is optimistic about Swift’s possible endorsement, given her support in 2020 when she endorsed Biden.
A viral clip from the Netflix documentary “Miss Americana” also highlights the singer’s determination to speak out against Donald Trump and his supporter, Marsha Blackburn, in 2020.
Recently, Fox News host Jesse Watters suggested the Pentagon’s psy-op unit considered “making Taylor Swift an asset” during a NATO meeting to combat disinformation, a claim a Pentagon spokesman quickly dismissed with a reference to Swift’s song “Shake It Off.”
While Swift has been known to be politically outspoken in the past, it remains to be seen how invested she will be in the upcoming presidential election.
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Source: thtrangdai.edu.vn/en/
