Views and streams for Kanye West’s music have plummeted following the rapper’s anti-Semitic comments. The Donda crooner has shared hateful posts aimed at Jews on social media platforms, Twitter and Instagram, which resulted in him being suspended from both platforms.
His behavior has sparked debate about his mental health and resulted in several celebrities criticizing him on their social media pages.
The rapper is also seeing increased financial losses in addition to a decline in music sales and streams after several of his longtime sponsors, including Adidas and Balenciaga, cut ties with him recently.
Read below for more details.
Fans Don’t Stream Kanye West’s Music
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Per Diversity, Ye’s music has been gaining significant traction, as seen by the recent drop in streams and airplay over the past few days. The rapper suffered this loss following his anti-Semitic comments on Twitter and Instagram. He has also earned the ire of celebrities and fans for making the post.
A report from Luminate, a firm that collects important data about the entertainment industry, revealed that streaming of the rapper’s album was down 23% (as of October 20) in the United States. Ye’s songs also saw a drop in airplay, down about 13%.
In some cases, singer Donda did not receive airplay on certain radio stations, including Los Angeles’ KIIS-FM. He also suffered losses in every category tracked, including planned and on-demand streaming, physical and digital sales, etc.
Globally, Ye’s sales and streams have also hit all-time lows, down 17.5% for sales and 2% for streams.
Calls For Kanye West’s Cancellation
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Although Ye is known for making controversial comments, his recent anti-Semitic posts have forced more individuals to take a stand against his words and call for his cancellation on all platforms.
The call grew louder as antisemitic protesters gathered on the 405 Freeway overpass in LA The incident, which took place on October 23, featured protesters holding up banners praising Ye for spewing hateful comments against Jews.
One of the celebrities who spoke out against Ye’s antics was Jessica Seinfeld. He shared a post on his page that read, “I support my Jewish friends and Jewish people.”
The statement has since gone viral, as other celebrities such as Julianne Moore, Amy Schumer, The Kardashians, Amanda Kloots, and Kathy Hilton have all reposted it on their social media.
Brand Cuts Ties With Kanye West
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Some of Ye’s collaborators have already responded to calls to cancel it over the past few days. The rapper’s high-profile deal with French fashion house Balenciaga has been terminated, and his photos on their website have also been removed.
Adidas, the German shoe giant whose partnership with Ye’s company, Yeezy, is estimated to be worth billions, initially said that their partnership was “under review” following anti-Semitic comments. However, on Tuesday, they publicly stated that they have now cut ties with the Yeezy founder.
They announced the decision in a statement on their website, stressing that they did not “tolerate” his recent antics.
It reads, “Adidas does not tolerate antisemitism and hate speech of any kind. Ye’s recent comments and actions are unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
More Losses For Rappers
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Ye has also suffered other losses, which will surely leave a hole in his pocket. Firms such as JP Morgan, popular clothing retailer Gap, and music agency CAA have stopped doing business with the rapper amid recent controversy.
Also, the MRC studio, which helmed the documentary about Ye, announced that the show had been canceled even though the work had been completed and was scheduled for release.
Ye had already cut ties in the music industry before facing recent media criticism.
Last spring, his unpredictable behavior cost him the chance to perform at the Grammy Awards, as the event’s attendees withdrew an initial invitation extended to him.
The rapper then declined to headline this year’s Coachella festival two weeks before the event began. Ye’s latest record was released only on a pre-ordered $200 speaker system and not on any streaming services.
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Source: thtrangdai.edu.vn/en/
