Kendall Jenner has scored a new multi-million endorsement deal.
Although she has yet to publicly confirm it, it is believed that she is the latest ambassador for cosmetics giant L’Oreal, whose products she is wearing for the Met Gala in 2023.
The company has shared several posts on its Instagram account lately, teasing a partnership with the reality star.
Reportedly worth $11 million, the deal is seen as a strategic move by L’Oréal to target a younger demographic and increase its social media presence.
Read on to learn more.
Kendall Jenner’s L’Oreal Deal Reportedly Worth $11 Million
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follow SunJenner has added to her growing list of sponsorship deals by taking on the role of co-ambassador with L’Oreal.
L’Oréal is known for its wide range of beauty and personal care products, covering skin care, hair care, makeup, and fragrances and catering to diverse preferences and needs.
As for Jenner, her partnership with the brand is reportedly worth $11 million, although the length of the contract remains undisclosed. The collaboration adds her to the list of celebrities who have served as ambassadors for the cosmetics giant, such as Beyoncé, Scarlett Johansson, and Penelope Cruz.
It comes after the beauty mogul was spotted at the 2023 Met Gala wearing several products from L’Oreal.
The reality star, who arrived at the event in a sequined Marc Jacobs bodysuit with floor-length sleeves, glowed with her 24-Hour Fresh Wear Foundation and Color-Rich Volumizing Matte Lipstick.
Brand Experts Praise L’Oreal For Signing Kendall Jenner
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A recent report shed light on the possible reasons behind L’Oreal’s decision to sign Jenner.
The company reportedly did so because they hoped to use the model to attract younger customers to their offerings.
“‘This is a great signing that shows L’Oreal is moving with the times,’ said brand expert Nick Ede Sun.
He also hinted that signing Jenner was a better way for the brand to gain more social media traction than bringing in another actress.
“Signing a reality star instead of another actor shows that they are aware of the importance of social media,” he added.
Although L’Oreal has teased that they have signed a new brand ambassador in several videos on their Instagram account, they have yet to confirm that the new person is Jenner. The reality star also remained silent on the alleged deal ahead of the upcoming launch.
Fans Are Excited With Kendall Jenner’s New Deal
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Despite no announcement, fans in the comments section of L’Oreal’s post have already connected the dots and drawn their own conclusions. Some of them wrote the reality star’s name, while others shared their joy over the signing.
A post on L’Oreal’s Instagram page was captioned, “Ssh, our new ambassador has a message to share, and she deserves to be heard. Are you ready to meet him?”
The company added to the post a short clip that features the voiceover of a woman suspected of being Jenner.
Another post featured a woman posing in a brown shirt, although her face was obscured by clapboards used to direct the shoot.
The caption of the post read, “Lights, cameras, action! Can you guess who our new L’Oréal Paris ambassador is?”
He Has Worked With Top Brands In The Past
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It remains to be seen how Jenner’s new deal with L’Oreal will pit her against her sister Kylie, who owns Kylie Cosmetics.
The two have previously collaborated, with their most famous project being the Kylie Cosmetics x Kendall Jenner Collection.
The eight-piece collection, which debuted in mid-2020, features a range of makeup products, including a 15-pan eyeshadow palette, various glosses, lip kits, blushes, balms, bronzers and Kylight sticks.
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A portion of the profits are donated to organizations focused on protecting and defending the human rights of black transgender people.
Over the years, Jenner has also gained a lot of experience working with other top brands such as Adidas, Tiffany & Co., Longchamp, Calvin Klein, Fendi and Marc Jacobs. She also collaborated with Estée Lauder from 2015 to 2017 as the face of their Estée Edits collection.
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Source: thtrangdai.edu.vn/en/
