Greenpeace slammed Kim Kardashian after she joked about climate change in an ad for her “nipple bra”, accusing her of using the crisis as a cheap “punchline” for profit.
“Using melting glaciers and rising sea levels as a guideline to increase your profit margins makes an issue that destroys millions of lives,” the environmental group wrote in a fiery Instagram post on Friday.
At the center of the furore was a video Kardashian posted to TikTok late last month teasing the release of a new product in her clothing line SKIMS: bras with small bulges under the fabric meant to make the wearer look like they have erect nipples all the time.
“The earth’s temperature is getting hotter and hotter. Sea level is rising. The ice sheet is shrinking,” quips the 43-year-old star in the video. “I’m not a scientist, but I believe everyone can use their skill set to do their part.
“That’s why I’m introducing a new bra with built-in nipples, so no matter how hot it is, you’ll always look cool,” she said, showing off her chest complete with hard nipples.
“There are hard days, but this nipple is harder. And unlike an iceberg, this is not going anywhere.”
Kardashian jokes about melting glaciers in her “nipple bra” ad.Greenpeace/Instagram
Kardashian promoted the bra with the promise that 10% of the proceeds would go to One Percent for the Planet, an organization that asks businesses to donate 1% of their annual profits to environmental causes. But Greenpeace argued Kardashian’s brand was only “following” the climate crisis to sell underwear.
“Kim chose climate activist language to promote plastic products made from petrochemicals,” the group wrote, adding that promises to donate proceeds were “very vague.
“This is a clear case of greenwashing,” the group added, referring to the dishonest business practice of using dishonest environmental claims about products to market them.
“We desperately need a global icon like Kim to champion the fight against climate change,” Greenpeace said. “Kim’s new ad perpetuates a dangerous profit-driven system that is accelerating the climate crisis, and distracts from more effective action.”
Greenpeace says Kardashian sidelined the climate crisis in her ad.Greenpeace/Instagram
Kardashian has previously used her platform to promote awareness of climate change, but she and her famous family have also faced accusations of hypocrisy over their extensive use of private jets, which produce hundreds of times more emissions than the average American in a year.
Others joined Greenpeace’s outrage at Kardashian, with many pointing to the video’s sarcastic tone as at odds with her claims of truly caring for the environment.
“There’s something deeply infuriating about perhaps the most influential woman in the US using the climate crisis as a kind of punch line for her new bras created from materials closely associated with the crisis,” said Katya Moorman, a meticulous fashion editor. publication of No Kill Magazine, to Vogue Business.
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Source: thtrangdai.edu.vn/en/
