Former media strategist for Kim Kardashian, Sheeraz Hasan, claims that the Skims founder was the mastermind behind the 2012 “flour bomb” incident.
The public relations agent has revealed in a new documentary that the reality star was involved in the act, despite previous claims blaming animal rights organization PETA.
Hasan said that the event was staged to draw attention to the reality star’s True Reflection perfume and he had several conversations with business people on his team about it.
In the past, Kardashian has revealed that she craved fame in her early years, a claim that Hasan has also noted in different interviews.
Read on to learn more.
Kim Kardashian Accused of Being Behind the Flour Bomb Incident
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Hasan, who has worked with Kardashian several times since 2005, reportedly revealed in a new documentary that the reality star’s iconic 2012 “flour bomb” incident was actually a staged “media moment.”
The episode took place at the True Reflection perfume launch in West Hollywood, California, as seen in the British Channel 4 documentary “The Kardashians: Billion Dollar Dynasty,” per The New York Post.
At the time, it was assumed that the animal rights group, PETA (People for the Ethical Treatment of Animals), was behind the incident, as it was allegedly members of the organization who threw the flour.
Kardashian herself has also denied that she had prior knowledge that it would happen.
Now, Hasan claims several “discussions” were held with the reality star and her team and she agreed to be “flour bombed” at the event until the press covered it.
‘Everybody Will Talk About Your Perfume’
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In the documentary, Hasan recounts how the conversation behind it all went down with Kardashian and her team.
“OK, here’s what’s going to happen. You’ll be fine, you’ll be safe, but we’re going to create a media moment. If we created media gold, guess what would happen? Everyone will talk about your perfume, everyone will buy it,” she recalled of the discussion with the reality star.
“Does the team join in? Of course, they are involved in the matter,” added Hasan. When the incident happened, the alleged PETA activist, Christina Cho, was said to have yelled “fur hag” at Kardashian as she threw the white-powered foodstuff at her.
Cho was held by hotel security until authorities arrived, while Kardashian went to a private room to change before ending her vacation. The reality star also did not choose to accuse the press after the incident.
PETA Denies the Incident
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At the time, PETA denied responsibility for the flour incident, denying that they had anything to do with Cho, who is widely acknowledged to have led anti-fur demonstrations under his banner.
Animal rights organizations and Kardashian have clashed over fur-related issues in the past, prompting the reality star to make several fashion changes.
While it’s still unclear if Kardashian is behind the “flour incident,” Lisa Lange, PETA’s senior vice president, recently shared that they’re glad the Skims founder has stopped wearing fur.
“Perhaps the bigger revelation is that Kim’s assistant is a secret PETA member?” he told New York Post. “We may never know, but we do know that Kim is now fur-free, and that’s what matters to us and the animals she keeps from being caged, tortured and electrocuted for fur.”
Kim Kardashian Says She Craves Fame
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Kardashian was known for being out and about and often appeared in paparazzi photos in the early years of her career.
In 2021, he revealed in an interview that he was hungry for fame while he was still up and coming. This confirms a statement made by Hasan in 2020 that he once told her about his desire to be “one of the most famous people in the world,” according to New York Post.
Kardashian shared in an interview with Bravo actor Andy Cohen how she purposely sought out the paparazzi on several occasions.
“I know exactly where they are, so if you want to be seen – any time I get hair and makeup for the show, there’s no way I’m going home and washing it,” she said, per Sun.
Kim continued: “I’ll stop at Robertson’s. I’ll stop at The Ivy and get something to go – even if it’s just some bread to go. anything! Empty bag!”
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Source: thtrangdai.edu.vn/en/
