Pop-Tarts creator William ‘Bill’ Post has reportedly died aged 96. The business mogul, who died Saturday, was born and raised in Grand Rapids.
According to his obituary, Post was one of seven children of Dutch immigrants. After graduating from Grand Rapids Christian High School, Post worked part-time as a truck washer at the Hekman Biscuit Company, which later changed its name to the Keebler Company.
Post William ‘Bill’ Has Passed Away
Obituary | William ‘Bill”s post
Post’s family announced his death on Saturday, February 10. During his lifetime, the 96-year-old who married Florence Schut, his high school sweetheart, also served in the Army Air Corps during the Japanese occupation.
At the age of 21, Post became the full-time personnel manager of the Hekman (Keebler) company and also worked in sales, production and other departments.
Twenty years later, he welcomed an idea from a Kellogg executive about a new product for Keebler to make. This idea eventually became what is now known as Pop-Tarts.
The Post obituary noted his humility when taking credit for the creation of Pop-Tarts, emphasizing that he always saw it as a team effort.
“However, more accurately, Bill would say, ‘I put together a great team that developed Kellogg’s concept of a shelf-stable bakery pastry into a good product that we could bring to market in just four months’ Collaboration and growth from Kellogg’s and Keebler continued until Kellogg’s eventually bought the Keebler company,” read his obituary.
Following the news of his death, fans of the sweet pastry have already flocked to Pop-Tarts’ social media pages to pay their respects to Post.
One wrote, “Rest in Peace Poptarts Creator William’ Bill’ Post,” and another said, “Just stopping by to leave my condolences. RIP Bill, thanks for making breakfast easy and nostalgic for so many.”
Pop-Tarts remain a highly profitable business, reportedly maintaining annual sales of around $1 billion in the United States alone, each CNBC.
William ‘Bill’ Post Loves Telling ‘The Pop-Tart Story’ To Young People
Pop-Tarts creator William “Bill” Post has died at the age of 96. pic.twitter.com/hz018Toxim
— Pop Crave (@PopCrave) February 14, 2024
According to his obituary, Post always welcomed the idea of inspiring others by sharing the story of the creation of Pop-Tarts.
The obituary reads, “Over the years, Bill has been interviewed by newspaper reporters (including the New York Times), TV reporters (History Channel, CBS, etc.), and by radio hosts in this country and abroad.”
It continued: “He was asked to tell the story of the Pop Tart to the young people in countless classrooms and always enjoyed fulfilling the request, bearing his testimony of God’s goodness to the ‘child of an immigrant,’ and bringing an endless supply of Pop. Tarts with him.”
Post is also described as someone who loves and “serves” his community.
“Despite his extraordinary life and legendary achievements, Bill remained a humble servant of God with a servant’s heart that seemed to overflow with generosity. He served the community where he lived as a board member for the school, church, YMCA, and was a member of Gideons International for 60 years,” the Post obituary said.
After retiring at age 56 and moving to Glen Arbor, Michigan, Post spent the next 20 years as a consultant for Kellogg’s. His wife, Florence, died in 2020. Post is survived by his grandchildren and great-grandchildren.
Jerry Seinfeld Willing to Direct a Movie About Pop-Tarts
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Hollywood star Jerry Seinfeld is set to make his directorial debut in a movie about Pop-Tarts titled, “Unfrosted: The Pop-Tart Story.”
The actor will star in and direct the film, which is reportedly based in part on a stand-up show where he talks about how Pop-Tarts made him feel good as a kid.
Seinfeld has also assembled an A-List cast to appear in the film. Movie stars such as Melissa McCarthy, Amy Schumer, Hugh Grant, Max Greenfield, Christian Slater, Bill Burr, Daniel Levy, and Fred Armisen will appear in the film, which is scheduled for release in May on Netflix.
Speak to Deadline of the film, Seinfeld said, “Stuck at home watching endless sad faces on TV, I thought it would be a good time to make something based on pure stupidity. So we took my little pop-Tarts from my last Netflix special and blew them up into a giant, crazy comedy movie.”
Rest in peace, William ‘Bill’ Post.
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Source: thtrangdai.edu.vn/en/
