Sabrina Carpenter takes a nostalgic trip to the 90s in her debut campaign for SKIMS underwear, which embraces a retro-themed aesthetic!
In this charming campaign, the talented singer showcases various pieces from SKIMS’ famous Stretch Lace and Fits Everybody collections.
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Sabrina Carpenter Gets Candid About The Campaign
Carpenter, 24, expressed his admiration for the brand, revealing that he has been a loyal fan for a long time. She emphasized the resonance she felt with the celebration of the feminism campaign, highlighting the synchronicity she found with her aesthetic.
“SKIMS has so many beautiful underwear styles that I’m so excited to wear,” she said in a statement. “I love both collections, especially the softness of Stretch Lace and the second-skin feel of Fits Everybody. Every piece I wear is so flattering and so comfortable.”
The campaign was expertly shot by British photographer Jack Bridgland, whose artistic vision beautifully brings Carpenter’s relationship with the brand and its message to life.
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Featuring All In Lace Lingerie
Following in the footsteps of famous celebrity spokespeople like Usher, Lana Del Rey and Alex Cooper, Carpenter gracefully steps into her debut SKIMS campaign, radiating spirit in colorful lace lingerie.
Embracing a super feminine aesthetic, Carpenter’s photography exudes nostalgic appeal, evoking the era of the late 90s and early 00s. Set in a floral bedroom reminiscent of that era, she effortlessly channels the essence of a bygone era even though she herself was born in ’99.
The imagery is rich with nods to the past, from his use of cordless phones to his engagement with personal compact disc players. All around, pink boom boxes and 80s hair metal posters on the walls further enhance the retro vibe, creating a captivating visual narrative that captivates the audience’s imagination.
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Cause Madness
Among those enthralled was Carpenter’s new boyfriend Barry Keoghan, whose reaction to the campaign was unabashed, drawing rave reviews from audiences around the world.
“The cause of death for this post,” said one follower, while another said, “This is too good.”
A third reviewer stated, “NO NO YES WILL NOT UNDERSTAND THIS SERVICE.”
A fourth person added, “SABRINA CARPENTER YOU ARE UNREAL… This shoot is everything are you kidding me???? Totally in love.”
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What Inspired the Spring Collection
Kim Kardashian, co-founder and chief creative officer of SKIMS, credits Carpenter’s “playful style” as an important influence on the spring collection.
The “Tall Girl” star’s unique approach to fashion serves to enhance the inspiration behind the offering, infusing it with an energetic and dynamic vibe. In addition to Carpenter’s contribution, the collection features additional pieces such as high-cut bodysuits and micro straps, adding more versatility and appeal to the ensemble.
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Kim Kardashian Praises Sabrina Carpenter
In a statement, Kardashian highlighted Carpenter’s multifaceted talents, describing her as not only a highly skilled musician but also a keen fashion sense and an undeniable “it” factor.
The reality star highlights Carpenter’s ability to connect and resonate deeply with the next generation, emphasizing her influence and appeal across many aspects of contemporary culture.
The timing is perfect
The timing of the campaign is strategically smart, coinciding with Carpenter’s upcoming performances at the Coachella Music and Arts Festival, scheduled for April 12 and 19 in Indio, California. This alignment ensures greater visibility for the singer as he takes to the stage at one of the most prominent music festivals, amplifying the reach and impact of his performance and his involvement in the SKIMS campaign.
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Source: thtrangdai.edu.vn/en/
