Selena Gomez cosmetic products are gaining popularity!
After establishing herself as a singer, actress and producer, the “Only Murders in the Building” star chose to enter the beauty and makeup industry and kill it. A new report reveals that her brand, Rare Beauty, has experienced a remarkable surge in popularity, bucking the usual downward trend seen in many celebrity-backed cosmetic lines since it was created three years ago.
Selena Gomez’s Beauty Brand Set to Outpace Last Year’s Revenue
Rare Beauty is experiencing impressive growth, with sales on track to triple last year’s volume by 2023. In 2022, the company achieved incredible success, selling 3.1 million units of its best-selling blush alone. Priced at $23 per unit, this popular product has generated approximately $70 million in revenue for the brand.
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The brand’s success can be attributed to its strategic approach to creating simple yet effective makeup products at a modest price point that have resonated with consumers. For example, a lip liner costs $15, and an assortment of 48 shades for the company’s liquid foundation costs $30.
Similarly, Rare has leveraged Gomez’s massive popularity and influence on social media platforms like TikTok to further increase her reach and appeal. Sharing insights on the strategy, Sable Yong, a New York-based beauty writer, stated, via Bloomberg:
“People are looking for performance and value in their products, which Rare does very well. Yes, it’s cute. Yes, Selena Gomez is the founder. But even if he’s not in the picture, it’s a well-formulated product that performs very well at a fairly attainable price point.”
While Yong makes a valid point, what really sets Rare apart is its commitment to social causes, as it was founded with a mission to support mental health, mirroring Gomez’s support for the right cause. The beauty outfit dedicates 1% of its sales to its internal fund, which has raised at least $5 million, as detailed in the company’s 2022 social impact report.
Rare has further proven its marketing prowess by excelling in creating social media buzz. With over three million followers on TikTok and six million on Instagram, the brand strategically tailors its content across multiple platforms to effectively connect with its audience.
They’ve even put googly eye stickers on their blush tubes, resonated with the TikTok community and shared posts about mental health that caught the attention of their Instagram followers.
Teen Choice Award Winner Has Two Cooking Shows In Her Bag
Instagram | Selena Gomez
Aside from making big bucks in the beauty industry, Gomez has also been cooking up a storm in the kitchen, carving a niche for herself with the HBO show “Selena + Chief.” That’s not the end of her culinary talents, however, as The Blast reported in May that she’s joining the likes of Food Network favorites Rachael Ray and Valerie Bertinelli by signing deals for two upcoming shows with the network.
While the first show “will be a celebration-focused series just in time for the holidays,” the second is slated for a 2024 premiere. It will feature the “Lose You to Love Me” hitmaker “meeting with some of the best chefs in the country in an effort to cook the most popular dish when he visited their kitchen.”
Kathleen Finch, chairman of Discovery for Warner Brothers and their Chief Content Officer in the United States revealed about the deal, “Holidays are always huge for the Food Network, reaching nearly 60M P2+ viewers, and having Selena debut nearly 100 hours of new and returning holiday programming is sure to make this upcoming season as one to celebrate,” Finch concluded.
Long before the announcement, Gomez took to Instagram to release a lighthearted post about her cooking fun. Alongside two blurry images of her messing around in the kitchen, she wrote in the accompanying caption:
“Trying to take a cute/serious picture of me cooking but then feel embarrassed so I use a candid one where I look really happy but I feel a bit cheap. Anyway, I’m sharing some lists in my stories of what I’m watching, listening and reading to keep me positive and help pass the time. Hope it helps you.”
True to his words, the caption contained a long list of media content, including books, movies, podcasts and songs that he used to keep himself from drowning in the quarantine caused by COVID-19.
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Source: thtrangdai.edu.vn/en/
