Celebrating Taylor Swift in any shape or form will never go out of style!
The surprise queen’s album launch surprised her ‘Swiftie’ fans late last month after announcing a new album called “Midnights” while on stage at the MTV Video Music Awards, and it looks like the celebration isn’t ending anytime soon. not much longer!
Yesterday, the Twitter account for retail giant Target vaguely teased an upcoming “Midnights” related surprise.
The tweet used a method from Swift’s trusted playbook by baiting fans with easter eggs; it read “Find us at midnight (EST) at Target.com,” according to The Blast’s report on the announcement.
Target did give Swifties a reason to see ‘daylight’ this morning when their surprise was revealed. Read on to find out more details!
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Swifties Won’t See ‘Red’ On October 21st!
Swift’s relationship with Target has been a long-standing partnership throughout her career!
The retail giant has been offering exclusive deluxe editions of his albums and has even gone out of his way to woo his fans by offering limited edition gifts to accompany their releases.
He has been known to pop up in Target stores unbeknownst to unsuspecting fans. According to MTV, Swift snuck into the Nashville-based location after her “Reputation” LP was released in 2017 to purchase a copy of the store’s exclusive “Reputation” magazine!
While we’re currently unsure if she’ll repeat the effort after “Midnights” is released, we do know Target will be a prime destination for Swifties, and at the very least will deliver the next best gift.
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C’mon, What Are Deets?
MEGA
Target is definitely taking Swift’s “Midnights” aesthetic seriously with its exclusive release!
Swift gave her fans a glimpse of the inspiration for “Midnight” in her Twitter announcement for the LP.
According to our initial announcement for the record, Swift’s tweet read, “Midnights, the story of 13 sleepless nights spread over my life, is out October 21st,” and also included an invitation for fans to “Meet me at midnight.”
Tips related to “Midnight” and its aesthetics don’t end there!
Swift included a second photo in her tweet alongside the album’s artwork that contained a note further explaining the inspiration behind the album, which an unknown source has teased as her “most experimental album.”
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“We wake up in love and fear, in turmoil and tears,” the note begins, “We stare at the walls and drink until they talk back. We twist in our own cages and pray we’re not right. This minute- will make some mistakes that can change lives.”
Swift also wrote “This is a collection of music written in the middle of the night, a journey through horrors and beautiful dreams. The floors we walk on and the demons we face. For all of us who have tossed and turned and decided to keep the lantern burning and go looking for hope perhaps, when the clock strikes twelve… we shall meet ourselves.”
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Swifties Look… Lavender?
Target revealed their mysterious “Midnights” related easter egg on Twitter at 12:01 EST on Tuesday morning!
The record, which Swift has revealed will come in “three special edition covers” for both vinyl and CD, will be available in a lavender edition, featuring the three bonus tracks available on the CD release.
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Swifties excitedly flooded the Twitter feed with thank you responses!
@victorhugoswift answered“Yyyyaaaaas! I love going to Target on release day! It’s my favorite tradition as a #Swiftie!”
A Target exclusive lavender edition of “Midnights” will be available the same day the record is released, on October 21st.
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Source: thtrangdai.edu.vn/en/
