A Target shopper in the market for some new underwear was left baffled and instead insisted on going “commando” after he found the store’s boxer briefs locked behind a glass security door.
“How cruel we are as a society now even if the underwear is behind a glass case,” TikToker Mardom0 said in a video he recorded inside one of the retail giant’s locations.
“Like, I’m just trying to get a pair of underwear or boxers. Can’t even do it these days without having someone push the button for you. Fine, sign,” he said in the clip, which was posted in November with the text “Guess I’m going commando now.”
Target has locked down some of its basic items — including deodorant, shampoo, toothpaste and even underwear — in an effort to curb a growing number of thefts in its stores.
At a Target in White Plains, New York, a row of “Pair of Thieves” underwear was ironically seen locked behind a security case with another brand, Fox Business reported last year.
In September, the National Retail Federation [NRF] issued a report that found underwear and other types of clothing were often targeted by organized groups. Other popular items sought by crooks are handbags, mobile phone accessories, designer shoes and cosmetics, according to the report.
TikToker Mardom0 was upset after seeing the underwear behind the anti-theft casing at a recent Target trip. Youtube / @Mardom0 The internet personality suggests just going commando instead of finding a store employee for help getting underwear. Youtube / @Mardom0
Target is closing nine stores nationwide in 2023, blaming the decision on retail theft and crime after “heavily” investing in measures to prevent theft, according to Fox Business.
The company said that the measures include locking cases, adding more security staff and training employees on how to stop theft.
Target CEO Brian Cornell told CNBC that he’s received positive feedback from customers about locking items.
“Actually, what we hear from guests is a big ‘thank you,’ because we stock the brands they need when they shop at our store,” he told the outlet.
Men’s underwear is kept locked behind plexiglass at a Target store in Harlem, Manhattan on September 28, 2023. Getty Images Target CEO Brian Cornell said he has received positive feedback from customers about locking items because the store is stocked with brand shoppers want Getty Images
“And because we’ve invested in the work of team members in those aisles and making sure we’re there to greet those guests, open those cases and give them what they’re looking for.”
On an earnings call in August, Cornell told investors it expected to shrink this year but remain “well above the sustainable level where we expect to operate over time,” according to Fox Business.
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