After weeks of speculation, dodging questions, and dropped tips, the jig is up for Michael Cera.
Skin care company CeraVe finally set the record straight about Cera’s involvement with the brand in a hilarious ad starring the “Superbad” actor.
Is Michael Cera the Founder of CeraVe?
Sincerely Peter Yang
A few weeks ago, Cera started dropping hints everywhere that his involvement with CeraVe was something bigger than anyone had known. From public sightings of her signing bottles at pharmacies to handing out bottles of moisturizer on the streets of New York City, Cera has left people wondering what the hell is going on.
During an appearance on Bobbi Althoff’s “The Really Good Podcast” in late January, Cera hinted that she is the founder of the giant skin care brand and that the “Cera” in CeraVe is thanks to her.
Sincerely Peter Yang
“You claim you started it,” Althoff told Cera about CeraVe, to which he replied, “I don’t claim that but if you look at my name, my name is Michael Cera. I’m just saying look at the name.”
Cera said that others claimed he started the brand and casually and suspiciously continued to deny that he had anything to do with the recent CeraVe conspiracy.
“I like to just say I have some skin in the game and kind of leave it at that,” he continued. “I use CeraVe. I think it’s a great product and I think it’s very hydrating. It has important ceramides in it and a series of nourishing lipids, and I think it’s a great product, but that’s about as far as I can go. .”
Sincerely Peter Yang
Althoff asked Cera how he knew all that information and he said he didn’t know why but he “knew it.” He then tried to change the subject of the conversation saying he wanted to “talk about a lot of other things, not just my product.”
And then Sunday during the Super Bowl, the REAL truth entered the chat!
Michael Cera Commercial Debuts During Big Game
Sincerely Peter Yang
Notes
The truth about CeraVe and Cera’s involvement was revealed on Sunday when the skincare brand’s inaugural Super Bowl ad aired.
The finale – “Just to solve the problem once and for all… CeraVe was developed with Dermatologists. Not Michael Cera,” the ad’s caption read on YouTube.
The truth is out and Cera can now stop imagining the fact that she founded a skin care brand. The actor’s strange campaign was thwarted by the boardroom of CeraVe dermatologists who reminded him that the brand was developed by dermatologists in 2005.
“From the beginning, CeraVe has been developed with dermatologists, it is a fundamental aspect of the brand’s DNA. Not only do we develop all of our products with them, but we also create educational and entertaining skin health content with them that we share across all of our channels,” said Melanie Vidal, CeraVe Global Brand General Manager.
“The Super Bowl presents the ideal stage to highlight our brand mission through an innovative approach—a first-of-its-kind immersive campaign, inviting everyone to participate in an unforgettable prank-like experience. Now, for those who don’t know, it’s very clear: CeraVe was developed with dermatologists, and ‘cera’ stands for ‘ceramides’ —important lipids that help protect and restore the skin’s barrier.”
MEGA
Besides Cera being the center of the exciting action, there are other famous people involved in the fun, including Dr. Muneeb Shah, and social media personalities Hayley Kalil, Caleb Simpson and Althoff. The three-week campaign was implemented across multiple platforms including social media, video, digital media and influencer marketing strategies.
“Our first Super Bowl spot can’t be limited to just one second. It needs to be an unforgettable skincare education journey,” said Tom Allison, SVP & Global Head of Professional Sales and Marketing.
“Working with Michael Cera, our influencer partner and dermatologist gave us the opportunity to strengthen our brand’s legacy and differentiator while having a little fun along the way. Our shared names allow for truly authentic and playful sharing. He’s the perfect protagonist in our joke – a great collaborator with our influencer partners and a better challenger to our dermatology allies, building Big Game exposure.”
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Source: thtrangdai.edu.vn/en/
