We all remember Coca-Cola’s ‘Share a Coke’ campaign for obvious reasons.
For those who don’t know, here’s the content of the campaign.
Coca-Cola replaces the logo on the packaging with a name, encouraging customers to find their own or a friend’s name. Each bottle has a unique QR Code to scan. By scanning, customers can visit a personalized website to create a virtual Coke bottle with their chosen name and even share it on social media.
The campaign was a viral craze that generated massive engagement and millions of social media posts and hashtags.
But here’s what. Would the campaign go viral if Coca-Cola used a sitelink instead of a Quick Response Code? Very unlikely, isn’t it?
So surely the winning formula of this campaign is the QR Code.
If there’s a customer experience strategy that has a 100% chance of success, it’s a convenience. As the industry evolves, retailers seek to make consumers’ lives easier by saving time and effort. That’s where these Codes come into play.
By simply using your phone to scan a product, you can instantly access product information, promotions, offers and authenticity, even provide feedback, contact the support team, etc. And don’t forget the fact that these codes on the packages are also appealing and curious, prompting users to scan and know what’s inside.
So, if you are looking for a comprehensive solution like QR Code for packaging, you have come to the right place. In this article, we will share the five best QR code generators that can help you revamp your product packaging and take it to the next level.
Below is a breakdown of all of our top five shortlisted tools for QR Code generators for items. The breakdown will include features, pros, cons, pricing, and ratings.
Beaconstac QR Code Generator is the #1 QR Code solution out there for both individuals and businesses. Perfect for product packaging, you can create them in printable SVG or EPS format. The platform allows you to customize them to match your brand style. You can edit colors, backgrounds and add your brand logo. You even have the option to customize it so that it looks unique and attractive.
More – Beaconstac supports Dynamic QR Codes allowing businesses to update the content behind them without changing the physical code on each parcel.
It is extremely user-friendly and easily accessible on both desktop and mobile devices. Once you’ve customized it, you can preview it in real time before creating it.
- Free QR Code Generator if you just want to generate Static Codes.
- Highly customizable.
- Reporting and analytics with pre-built data and Google Analytics integration
- Multi-user access
- Real-time scan score
- Super responsive customer support
- Integrates with 5000+ CRM, sales, and HR tools.
- Multi language.
- Batch creation ability
- GDPR and SOC-2 Class II Compliant Enterprise Security
- Advanced retargeting and other enterprise-class features
- Logo size and placement inside the Rules could be better
- Other variations can be added in the pattern/design
Pricing: Beaconstac offers a 14-day free trial so you can explore the solution in detail. Paid plans start at $5/month and go up to $99/month, billed annually. They also offer enterprise plans that you can contact the IR sales team directly.
Rating: 4.9 out of 5
QR Code Generator provides a simple and intuitive interface to generate them quickly and efficiently. With this generator, you can create scripts for your packaging needs and embed different types of content, including URLs, text, phone numbers, SMS messages, email addresses, and Wi-Fi connections.
This tool offers several customization options to personalize your Code. You can choose from different types of options depending on your specific needs, and you can also customize the color, size, and correction level of the program to match your brand or aesthetic preference.
Once customized, you can download it in PNG or any other high resolution format that meets your product delivery requirements. Now that Beaconstac has purchased The Generator, you can also benefit from their advanced features when you upgrade to a paid plan. You will be redirected to Beaconstac after registration.
- Build a static program for free
- Many models to choose from
- Campaign URL Generator
- Customize escrow
- All Beaconstac dynamic features are available upon upgrade
- QR Code Generator UX is not so cool
- No way to track analytics of free scripts
- You can’t add your brand logo without upgrading
- Most customizations are available with dynamic options
Price: This solution is completely free if you just want to generate a static QR Code. For the active, Beaconstac’s pricing plan applies here.
Scanova is a comprehensive creation and management platform that offers many features to build, customize and track campaigns. Businesses can create them for different types of content, with website URLs, texts, contacts, social media profiles, etc.
Scanova also offers analytics and monitoring options to monitor performance. You can track scan data, such as the number of scans, location, and device used to scan on your product packaging. The platform has extensive customization options for them, including adding a logo or icon and choosing different shapes. But to do all of this, you’ll need to create an account that doesn’t take long. You can download them in a variety of formats, such as PNG, JPG, SVG, PDF, and EPS.
- Many models to choose from
- Many customizations, logos, colors and shapes
- There are different cards
- Password protected
- Multi-user access
- Detailed analysis, with GPS Scan Location
- Collect user data using lead form
- You must keep the account active to keep the code active
- Users having problems with logo-based QR Codes
- Limited data can be analyzed at once
- Sometimes it is not possible to find out the exact location of the scans
Pricing: Paid plans start at $9/month and go up to $75/month, billed annually. They also have a super lightweight package that allows you to create a single Dynamic merchandise with lifetime validity.
Rating: 4.5 out of 5
QR Tiger provides a simple interface that allows users like you to create custom scripts quickly and easily. Like other reliable generators out there, you also have plenty of customization options with QR Tiger.
It provides analytics and tracking for performance monitoring, where you can monitor scan data, including scan count, geolocation, and device information. You can also create them in bulk, a perfect product packaging feature, and download them in PNG or SVG format.
- Simple user interface
- Great customer support
- High levels of data security and privacy, including GDPR compliance, ISO 27001 and SSL certification
- Generate them in bulk
- Save them as templates
- Useful data and insights
- Users experience lags and glitches
- There is a small learning curve
- Interface could use some updates
Pricing: Paid plans start at $7/month and go up to $37/month, billed monthly. It has a free trial period, but the program created during the trial will include the QR Tiger logo.
Rating: 4.8 out of 5
We are sure that Canva does not need any introduction. A graphic design tool, Canva also offers a generator to create custom code with ease. It seamlessly integrates with Canva’s existing design features, allowing you to incorporate them directly into your packaging design.
With Canva, you can script only URL content types, including website URLs, email addresses, social media profiles, etc. You can modify the background color, foreground color, margins, and QR Code size.
The real-time preview feature in Canva allows you to see the changes to their QR Code as they adjust. Once the program is created and customized to your liking, you can download it in various formats such as PNG, JPEG, SVG and PDF.
- It is a free tool
- Easy to use interface
- Downloads are available in multiple formats
- Seamless integration with packaging design
- No built-in ability to track analytics
- You cannot add logos
- Only one Code shape available
- Limited customization
- Can’t create animation
Pricing: No paid plans. This is a free tool to generate QR Code.
Rating: 4.7 out of 5
Choosing the right platform can be a challenge, with so many options available in the market arguably the best. But here is a checklist that you can use to choose the perfect fit for your packaging needs.
A platform that offers good customization options for product division is a good choice. This includes adjusting the size and adding logos and colors based on your brand guidelines.
Dynamic ones are important to item wrapping because they allow you to update the destination URL or the content behind them without changing the physical distribution. This flexibility is needed for updates, promotions, or redirecting customers to different landing pages based on the future campaign or region.
Since they are printed, it is important to ensure that it allows downloading in a high-resolution format suitable for printing. When scaled down to fit the package size, the code should be sharp, clear, and easy to scan.
If you are trying out an item, you must test the scripts generated by printing them on a sample of your packaging material to ensure the codes maintain their readability and functionality.
Automation is fundamental when dealing with large-scale production or frequent updates to your product assortment.
Look for a service that offers automation features, such as batch code generation, or integration with your existing systems via an API (Application Programming Interface). This allows you to streamline the process of creating and managing them on your items, saving you time and effort.
When choosing a generator for your merchandise, make sure it offers relevant tracking and analytics features. This way, you can measure the performance of your programs, including code scans, user engagement, and even conversion rates.
These insights into customer behavior help you gauge the success of your campaigns and make smart decisions for future strategies.
In addition, we have gone ahead and compared these manufacturers in terms of product packaging with a checklist, so you can easily choose one without much hassle.
| custom | Dynamic QR code | High resolution output | automation | Analyze and track | |
| Beacon | ✅ | ✅ | ✅ | ✅ | ✅ |
| QR Code Generator | ✅ | ❌ | ✅ | ❌ | ❌ |
| Scanova | ✅ | ✅ | ✅ | ✅ | ✅ |
| QR Code | ✅ | ✅ | ✅ | ✅ | ✅ |
| Canva | ✅ (Limited quantity) | ❌ | ✅ | ❌ | ❌ |
QR codes have become widespread in businesses since the pandemic hit. Incorporating these scripts in your product packaging can open up countless opportunities for you to connect with consumers on a deeper level.
And to achieve Coca-Cola-like success, the right generator will make all the difference in your business. Just like you would test drive a car before you buy it, it’s fundamental to sign up for these cars to get a first-hand experience of how they work.
Now, find out your business needs, try different QR Code generators and choose the one that best suits your requirements.
Categories: Technology
Source: SCHOOL TRANG DAI
