Liquid Death and Travis Barker have released their collaboration, the Enema collection kit. The Blink-182 drummer filmed a commercial for the new collaboration where he joked that the product was the secret to his success.
The brand issued a disclaimer that the Enema kit is not for real use and is merely a “collectible piece of adult art.” Fans reacted to Barker’s ad’s TikTok post and expressed surprise at the unexpected collaboration.
Barker’s campaign comes shortly after Blink-182 performed a reunion show at the recent Coachella music festival. During their set, the band members played their hits, a new single and a cover of “No Scrubs.”
Read on to learn more.
Travis Barker Collaborates With Liquid Death
Travis Barker and Liquid Death have unveiled their new collaboration, the Enema of the State Collectible Kit. The kit is currently available for $182 and contains a can of Liquid Death Mountain Water and a black Enema bulb.
Each can in the collection is signed by Barker, and the bulbs have the words “Travis Barker” and “Liquid Death” printed on them. The drummer also shot an ad for the campaign, which shows him lying down with his lower body blurred out.
In the video, Barker says, “What’s my secret? How do I marry the woman of my dreams? How do I have a successful career in music? I use Liquid Death Mountain Water in mine [bleep].” He claims that the kit has helped him “make my dreams come true.”
Enema Products Not For Actual Use
Instagram/travisbarker
Liquid Death named the Enema kit after Blink-182s 1999 hit album, “Enema of the State.” Although it looks like a regular Enema, the brand issued a disclaimer that the kit is not for real use. On the official website for Liquid Death, the collection is described as a “limited edition collectible adult artwork” and not actually a “real medical device”.
It reads, “The National Enema should not be placed in or near your butthole without consulting a doctor first. Also, you should not put it in or near your friend’s butthole without consulting them or their doctor first.” So, it’s pretty clear that Barker’s comment that he used the product was in jest and fun.
Fans React To Travis Barker’s Campaign
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Liquid Death posted their official campaign video with Barker on their official TikTok page. They captioned it, “Turn your dreams into reality with the #LiquidDeath x @travisbarker Enema kit from State Collectible Enema.”
The video quickly went viral on social media platforms, with many fans expressing their surprise at the unexpected collaboration. The post currently has over 200k views, 22k likes and hundreds of comments.
One fan commented, “This is the only ad on TikTok I’ve watched all the way. Excellent!” Another wrote, “I’m surprised this is real.” A third comment read, “Their marketing team deserves the biggest raise. Extraordinary.”
“I’m dead. That’s actually good marketing. They know what they’re doing,” wrote another delighted fan.
Blink-182 Just Had a Reunion Show
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The Enema collaboration comes right after Blink-182 held a reunion show during the recent Coachella Music Festival. Barker has been joined by Tom DeLonge and Mark Hoppus to headline the famous music festival in place of Frank Ocean. Ocean had suffered an injury, which forced him to leave after only one performance.
For the first time in nearly a decade, the original trio of Blink-182 reunited on stage. Their set lasted about 50 minutes and was filled with some of the band’s greatest hits. They also played a new single, “Edging,” and a medley of some of their songs.
They closed the show with a performance of their song, “Dammit,” mixed with a cover of TLC’s hit, “No Scrubs,” with DeLonge singing the lyrics along with the crowd. Their Coachella performance was confirmed to fans just a day before the festival, with references to their 2001 album on several social media posts.
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Source: thtrangdai.edu.vn/en/
