Toucan Sam is in trouble — for allegedly being too “awake”.
Conservative influencers-turned-cereal-killers have called for a boycott of Kellogg’s popular children’s cereal, Froot Loops, demanding that consumers give the rainbow-colored food the “Bud Light treat.” They claim the brand is peddling ultra-liberal “propaganda” with a new digital children’s library promoting things like inclusion.
The backlash began after the iconic brand partnered with BCG Canada — formerly known as Boys & Girls Clubs of Canada — to offer access to a free online book library for children that promotes equality, diversity and inclusion.
The library, which features titles like “Maggie’s Chopsticks,” “Razia’s Ray of Hope” and “Loop Together on Gender Empowerment,” was slammed online by the X End Wokeness account on Nov. 19, as first reported by Newsweek.
The account, which has 1.9 million followers, posted a message that read, “Fruit [sic] Loops now encourages children to go online and read their free library of propaganda.
Right-wing influencers began calling for a boycott of Froot Loops on November 19. Kelly Taub/BFA/Shutterstock
Other prominent right-wingers came together, with the Libs of TikTok demanding Kellogg’s plans to “indoctrinate your kids with breakfast cereal,” and calls for a boycott.
John Rich, a country music artist, is among those who also asked his followers to stop buying Kellogg’s products.
Tony The Tiger and Dylan Mulvaney walked the red carpet at the Tony Awards in Manhattan on June 11, sparking calls to boycott Kellogg. Getty Images/Dominik Bindl/
“I think we should boycott Fruit Loops [sic] for our health and to punish them for waking up,” said “I’m Offended!” singer wrote in X.
In April, Rich pulled Bud Light from his Nashville bar over its partnership with transgender activist Dylan Mulvaney. The nationwide boycott cost parent company AB InBev an estimated $40 billion in value.
Kellogg’s, which is headquartered in Chicago, did not respond to a request for comment from The Post.
The food company previously faced calls for a boycott in June after Mulvaney walked the Tony Awards red carpet with Tony the Tiger, the mascot for Frosted Flakes cereal.
“Tony is excited to celebrate all the incredible talent and present them with a new ‘Tony’ moment after the curtain goes down,” a marketing director from the company said at the time.
The Kellogg Company said in April that it was on track to achieve “goals for equity, diversity and inclusion,” and reported progress in increasing “gender and racial representation” among senior employees.
The company’s share price has actually improved since calls for a boycott broke out; it traded at $52.59 per share Monday, up $0.07 from Nov. 19.
Categories: Trending
Source: thtrangdai.edu.vn/en/
