X, the social media company formerly known as Twitter, said on Tuesday it would allow political advertising in the US from political candidates and parties and expand security and election teams ahead of the 2024 presidential election.
Before billionaire Elon Musk acquired the company in October, Twitter had banned all political ads globally since 2019. In January, Twitter lifted the ban and began allowing “cause-based ads” in the US that raise awareness of issues such as voter registration, and said it plans to expand the types of political ads it will allow on the platform.
The move to allow all political ads in the US could help X boost its revenue at a time when many advertisers have fled or cut spending on the platform for fear of appearing next to inappropriate content.
In a blog post on Tuesday, X said it would expand its team to combat content manipulation and “emerging threats.”
The company said it would create a global advertising transparency center, which would allow users to view political ads promoted on X, and added it would continue to ban political ads that spread false information or attempt to undermine public confidence in elections.
Before billionaire Elon Musk acquired the company in October, Twitter had banned all political ads worldwide since 2019. Andrea Ronchini/Pacific Press/Shutterstock
In January, Twitter lifted the ban and began allowing “cause-based ads” in the US that raise awareness of issues such as voter registration. Above President Biden and Donald Trump.AFP/Getty Images
The platform, like other social media companies, has long been criticized by researchers and lawmakers for not doing enough to prevent misleading or false content during general elections.
Since Musk’s takeover, X in particular has faced questions about its readiness for the presidential election after laying off thousands of employees, including those who had worked in the trust and security teams.
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Source: thtrangdai.edu.vn/en/
