Reality TV star Ariana Madix is denying claims of being a millionaire despite the attention surrounding her split from Tom Sandoval and her affair with “Vanderpump Rules” co-star Raquel Leviss.
Despite her claims, Madix has secured endorsement deals, including collaborations with brands such as Bloomingdale’s, SoFi, Uber One, BIC razors and Joyburst energy drink, by including playful references to her breakup in several posts.
Read on to learn more.
Ariana Madix Denies Millionaire Status
Instagram | Ariana Madix
follow Daily Mail, Ariana Madix has denied claims suggesting that she has turned her heartbreak from the ‘Scandoval’ incident into the fortune of a millionaire. Madix, 37, gained significant attention on reality TV following revelations that her longtime boyfriend, Tom Sandoval, had been involved in an affair with their fellow actress and friend, 28-year-old Raquel Leviss.
During the “Vanderpump Rules” season 10 reunion episode, Madix revealed she earned $200,000 in merchandise sales for her yet-to-be-launched sandwich shop, Something About Her, which she owns with her business partner Katie Maloney. The revelation prompted branding experts and PR professionals to speculate that Madix could cross the million-dollar mark by the end of the year.
However, when he was met in Los Angeles on Tuesday, Madix answered questions about his financial status with a laugh, firmly stating, “No, I’m not a millionaire.”
Branding Expert ‘Excited’ For Ariana Madix
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Elma Beganovich, co-CEO of digital marketing agency Amra and Elma, recently spoke with Daily Mail about reality TV star relatability factor.
“The appeal of reality TV show stars is that they are mostly everyday, often middle-class, American women and are more relatable than, for example, Marvel superheroes, who are impersonal,” Beganovich said.
“Reality TV show stars show their vulnerability and the raw reality of the difficult daily life decisions that many Americans face, [for example]drinking, self defense, mental health, etc. In other words, they make everyday Americans feel better about themselves or at least not alone in their struggles,” he added.
Branding expert Rachel McCord also told the outlet that she was “excited” about Madix’s current situation and acknowledged the opportunity for it to capitalize on endorsement and sponsorship efforts.
“I love hearing about her merchandise sales going up and her creative marketing strategies with some of our favorite brands.” McCord said at the time, adding that Madix “deserved it. He was dealing with such a terrible situation.”
Ariana Madix Endorsement Offer
Instagram | Ariana Madix
Since the Sandoval affair was revealed on March 3, Madix has managed to turn her grief into a profitable opportunity, leading some to consider it the ultimate form of revenge.
A glance at his Instagram profile, where he has 1.8 million followers, reveals many sponsored collaborations with famous brands such as Bloomingdale’s, SoFi (a financial company), Uber One, BIC razors and Joyburst energy drinks, among others.
Interestingly, some of the posts contained playful references to her highly publicized breakup. In a post for Bloomingdale’s, she included the hashtag “revenge.” At the same time, her BIC razor ad subtly refers to the annoyance of hair clogging razors, reminiscent of her ex-boyfriend.
In his partnership with Uber One, he seems to be enjoying his newfound freedom, joining forces with “Vanderpump Rules” co-star Sheana Shay to playfully parody Sheana’s song “Good As Gold.” Furthermore, her SoFi post hints at her desire to surround herself exclusively with loyal and supportive individuals moving forward.
Ariana Madix Says She Doesn’t Know Raquel Leviss Anymore
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Madix was struggling to charge his electric car when he encountered the paparazzi, who further demanded to know more about his relationship with his “VPR” co-star.
When asked if he could forgive Leviss, who went to a mental health facility because of the criticism he faced over the “Scandoval” affair, Madix was firm in his answer. He coldly stated, per Daily Mail“I don’t know him anymore,” without looking up from his phone.
The “Courage” also mentioned that he plans to have a quiet celebration for his upcoming 38th birthday. He also shared that Father’s Day is a difficult time since he unexpectedly lost his father in 2013.
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Source: thtrangdai.edu.vn/en/
