Unlimited Queen! Beyoncé is going from selling out venues on her Renaissance World Tour to making fans go crazy with her upcoming hair care venture.
At the mention of her name, the beauty, music and record-breaking achievements of the beloved female singer immediately come to mind. As one of the world’s most successful entertainers, the 41-year-old has evolved from Pop star to cultural icon.
Given her influence, it’s no wonder the beloved Queen Bey gets attention in everything she does. When the “Drunk In Love” artist announced her interest in the hair industry, her BeyHive fans enthusiastically supported her plan without needing encouragement.
Beyoncé Teases New Hair Care Line Is a Tribute to Her Mother’s Legacy
In her latest Instagram update, the most awarded Grammy honoree surprised her more than 300 million followers with news of her upcoming hair care line. Before dropping the bombshell, the caramel-hued beauty gave viewers a rare look at her natural hair.
Instagram|beyonce
A behind-the-scenes look at the “Love on Top” singer’s glam process captures the mother-of-three sitting in front of a large makeup mirror holding a curling iron. The glass object was set up on the counter, where a hand dryer along with several containers and sample bottles were visible.
The pop icon looked radiant, rocking her natural makeup-free beauty. She slays in a gorgeous white romper with puffy sleeves and a plunging neckline. The entertainer’s honey brown hair complimented the stylish outfit, which fell in curly waves to her shoulders.
Teasing the news about her business venture, the 41-year-old also shared a throwback photo of herself — looking just like her daughter Blue Ivy — getting her braided ends curled at a salon. Finally, an announcement about her hair care project came on the third slide via a handwritten note.
“How many of you know that my first job was sweeping hair at my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done,” the 27-time Billboard Music Award recipient wrote, referring to the former girl group that catapulted her to fame.
“I was exposed to different types of women entrepreneurs at her salon. I saw firsthand how the way we nurture and celebrate hair can directly affect our souls,” continued Beyoncé, hinting to fans why she wanted to launch a hair care line.
Citing her mother, Tina Knowles, as her biggest influence, the Houston beauty wrote: “I saw her heal and serve so many women. Having learned so much in my hair journey, I always dreamed of carrying on her legacy.”
The “Break My Soul” musician ended his message with an interesting promise that connected fans’ minds to the various bottles seen in his first image. “I can’t wait for you to experience what I’ve created,” the media personality wrote, signing off with a heart and her initials “B.”
Instagram|beyonce
While Queen Bey didn’t share additional details about her haircare launch, the Beyhive enthusiastically celebrated the news by giving the post over three million likes with thousands of positive comments.
“I’m buying it. I do not care. All of you (people in the know) have been discussing hair since day one! sold out! Y’all are legit,” said one social media user. “The hair care aisle is rocking, RN. We can’t wait!!!” shouted another.
“No matter what, I’m going to blind buy and write a 5-star review,” someone said. “This way sold out before it dropped,” said a fourth, while a fifth individual chimed in: “I don’t have hair, but I bought it … I’m not going to play magic time.”
Queen Bey’s Hair Care Announcement Follows The End Of Her Partnership With Adidas
The “Upgrade U” singer’s new business venture comes weeks after the sensational entertainer parted ways with Adidas, a well-known sportswear brand. The dynamic duo teamed up in 2018 following the relaunch of Beyoncé’s Ivy Park clothing line.
However, the music icon and sports company reportedly ended their partnership due to “major creative differences.” Another reason highlighted is the huge losses Adidas incurs from partnering with Oscar nominees.
The brand allegedly lost about $200 million, due to a 50% drop in sales. Despite these unsuccessful marketing claims, the Houstonian’s $20 million annual salary was reportedly unaffected by the crisis.
Instagram|beyonce
After the end of his journey with Adidas, sources revealed that the 41-year-old will continue to produce sportswear through his Ivy Park brand. According to the report, Beyoncé plans to “reclaim her brand, chart her path, and maintain creative freedom.”
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Source: thtrangdai.edu.vn/en/
