Organizations backing President Biden’s re-election are now outspending every 2024 Republican candidate on advertising — netting more than $41.7 million so far, The Post has learned.
The outpouring of large early ads from pro-Biden groups marks an uptick from the re-election efforts of former Presidents Donald Trump and Barack Obama at similar points in the 2020 and 2012 cycles, respectively, and points to a more concerted effort to get the 80-year-old Commander-in-Chief term.
Florida Gov. Ron DeSantis was the only candidate to come close to that in advertising spending, taking in more than $41.4 million when taking into account both his campaign and affiliated super PACs, according to AdImpact data analyzed by The Post.
Groups affiliated with South Carolina Senator Tim Scott dropped more than $35.3 million on ads, followed by Trump at more than $31.1 million and former South Carolina Gov. Nikki Haley at $25.5 million.
Biotech entrepreneur Vivek Ramaswamy, on the other hand, only spent around $5 million on advertising.
Biden’s campaign and the national party have spent more on his re-election efforts than Trump or Obama have during the primary.AP Biden’s re-election efforts are outpacing individual GOP candidates’ ad spending.REUTERS
The initial focus on advertising is the result of large fundraising efforts and is designed to test different messages in a “fragmented” media environment, campaign manager Julie Chavez Rodriguez told the Washington Post, adding that the strategy should be scaled up next spring. .
The largest super PAC contributing to Biden’s war chest is Future Forward USA Action, which has spent more than $19.4 million so far this election cycle, according to AdImpact.
The Biden campaign is pitching the group as its primary money pit for 2024, with top Biden adviser Anita Dunn telling the New York Times this summer that it has “really earned its place as the leading super PAC supporting the Biden-Harris agenda.”
The Biden campaign announced an initial ad effort in August, placing ads on CBS, CNN, MSNBC, Fox News, YouTube and streaming sites like Hulu.Biden for President
The ads tend to focus on Biden’s economic policies and are mostly targeted at black and Latino voters. The Biden campaign has also aired ads highlighting the commander-in-chief’s foreign policy efforts toward Ukraine, and has placed anti-Trump ads in battleground states.
The Biden campaign announced an initial 16-week run of ads in August, pledging to run $25 million worth of ads in swing states amid dismal approval ratings and voter concerns about the president’s age.
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Source: thtrangdai.edu.vn/en/
