Actress Candace Cameron Burerere recently admitted that her reason for leaving Hallmark in favor of GAF was to co-pilot a healthier program. The actor started with Hallmark in 2008 and is best known for his roles in the holiday title.
Despite her popularity on the network, Bure announced her move to Bill Abbott’s Big American Family in April. Abbott was previously CEO of Crown Media, the parent company of Hallmark. He previously retired in 2020 following a similar ad issue involving Hallmark.
According to the 46-year-old, his contract with Hallmark ended at the same time Abbott launched America’s Big Family, allowing him to move. Burr’s decision to move to GAF was reportedly to create more family-friendly content for viewers.
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Candace Cameron Bure Left Sign
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In an interview with Diversity, Bure shed light on her new network America’s Biggest Family and revealed she joined the network to create “family-friendly” and wholesome programming for viewers. The tv personality was previously a prominent face on Hallmark and is known as the “Queen of Christmas” because of the many holiday movies she has appeared in.
Bure’s prominence within the company was particularly evident during Abbott’s 11 years as CEO of the corporation’s parent company, Crown Media. The former CEO left Hallmark in 2020 and started his own network, Great American Family.
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According to the actor, his contract with Hallmark ended at the same time Abbott launched GAF. “It just so happens that my contract will end when Great American Family starts,” he said. The actress also revealed that despite taking a long break from work for family-related issues, Abbott still gave her a chance.
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He Believes Bill Abbott
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Bure began her acting career on Hallmark in 2008 with “Moonlight & Mistletoe.” The film is his first of 30 films with the network, and the actor ended his run in November of last year with “Christmas Contest.” The 46-year-old officially announced his move to GAC in April this year.
While talking to Diversity, Bure revealed that in addition to acting in the film, she will also have an executive role on America’s Big Family. He also spoke of his absolute faith in Abbott and his work over the years. Bure said, “I believe in what Bill has done all along, and that means a lot to me.”
The actor continued, “It’s going to be content that’s credible, that’s wholesome, that’s family-friendly. It’s really going to drive all the holiday seasons and even rom-coms.”
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Hallmark Fights With LGBTQ Diversity And Representation
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In 2020, Diversity revealed that Abbott stepped down as CEO due to the controversy surrounding that period. The issue begins with Zola’s LGBTQ ad that sees two women from the network trying to plan their wedding.
The ad got a backlash in the form of One Million Moms, which started a petition to make the ad interesting. Hallmark responded by removing the ad; however, they backed down and apologized. They initially expressed their desire to avoid controversy; however, according to Deadlinethey reinstated the ad.
President and CEO of Hallmark Cards, Inc., Mike Perry, said at the time, “Across our brands, we will continue to look for ways to be more inclusive and celebrate our differences.”
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Candace Cameron Bure Says She’s Happy About Hallmark Being Inclusive
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During an Insider interview in 2021, Bure talked about Hallmark’s move toward producing more inclusive content and revealed that he was “glad to see” the network do so. The network has previously been criticized for not having enough diversity in its films about race, religion, and sexual orientation.
The 46-year-old said, “It was very important to me in all the casting we did for the film, and it was important to represent all the people and all their journeys and their family dynamics.”
On the topic of diversity, Bure told Diversity that his new organization did not specifically discuss it. “Well, we haven’t had that discussion specifically. That’s not entirely up to me, because there’s a board that [sic] behind all those decisions, but of course, it will be talked about,” said the “Fuller House” actress.
Bure’s first film with the network, “A Christmas…Present,” will be based on his previous work and premiere in November. Christmas content will reportedly be GAF’s main content for now, and as it grows, the network will include other holidays. GAF will also have content that is “more advanced in the faith,” as well as more patriotic programs and other networks.
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Source: thtrangdai.edu.vn/en/
