Cardi B is rumored to be the next big thing in the beauty biz.
According to several reports, the rap star is preparing to launch a makeup brand named after his two children, Kulture and Wave.
Is Cardi Following In Kim, Kylie & Selena’s Beauty Footsteps?
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In 2021, his company Washpoppin Inc. filed for the trademark “Bardi Beauty,” leading many to believe she is following in the footsteps of makeup artists Kylie Jenner, Selena Gomez and Kim Kardashian.
Kylie famously started Kylie Cosmetics, which shot her to millionaire status.
Kim followed suit with SKKN and Selena Gomez owned Rare Beauty. Several other celebrities have also started beauty brands.
The trademark covers a range of different products including cosmetics, fragrances, hair care, skin care and nails.
She Trademarked “Bardi Beauty” In 2021
However, that is absolutely NOT the case. This is coming straight from Cardi.
According to reports, Cardi doesn’t yet have a line of beauty products ready to release, but that doesn’t mean she won’t release something in the future.
Sources close to him revealed to TMZ that he will most likely release something in the coming years.
Besides NOT releasing a beauty line, Cardi has been hard at work as a mom.
Instagram/CardiB
Over the weekend, she shared a video of her two sick children in bed. He captioned the video, “Two fell and I might go down with them.”
Hopefully he’s not down, but his McDonald’s meal might be.
Cardi and her husband, Offset, teamed up with the fast food franchise for “The Cardi B & Offset Meal.”
Franchisees believe they are not fit to represent the values of Golden Arches.
Franchisees Don’t Think Cardi & Offset Represent McD’s Values
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Explosion recently reported that franchise owners are coming together to slam the brand and the recent decisions they’ve made in the name of branding.
Some have removed advertisements from their shop windows.
They also refuse to see items that are part of a promotion.
They think that Cardi B and Offset are not the picture of family friendly values.
I mean… he has a song about wet a**p***y.
Instagram/CardiB
The majority of complaints came from franchise owners from the Southeast and mid-Atlantic regions.
They have created quite a storm about the partnership. They cited McDonald’s Golden Arches Code which reads, “the sharing of music associated with content that includes offensive language in the lyrics.”
Unfortunately for them, the higher ups don’t seem to care.
Music collaborations have been the backbone for McDonald’s to connect with their young fans. The popular couple is not the only one who has had the opportunity to collaborate with McDonald’s as Travis Scott and Saweetie have eaten in the past.
The food giant’s chief marketing executive in the US Tariq Hassan reportedly told a source “Across our marketing, we’re focused on positioning McDonald’s as a cultural center.” They have already practiced it with those we mentioned above and more like BTS and J Balvin.
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Source: thtrangdai.edu.vn/en/