Controversial transgender influencer Dylan Mulvaney called out “extreme transphobia and hate” after winning Breakout Creator at the 2023 Streamy Awards — declaring he would celebrate the win by opening a beer.
Mulvaney, 26, – wearing a blonde wig and a red satin minidress with matching kitten heels – took to the stage after winning one of the most sought-after titles by content creators at Sunday night’s awards ceremony and used the moment to comment on her hate. has been imposed since its Bud Light marketing disaster in April.
“My life has changed for the better,” said the trans influencer as she clutched her award.
“But there’s also extreme transphobia and hatred, and I know that my community feels it, and I know that our allies feel it too.”
Commenting cheerfully on the number of “allies with a platform” in attendance during his speech, Mulvaney asked them to see “allies” differently.
“You have to support trans people openly and proudly,” he said before being interrupted by a round of applause from the audience.
Mulvaney went on to compare his fellow creators to the trans community.
Mulvaney after winning Breakout Creator at the 2023 Streamy Awards.Getty Images
During her speech, the trans influencer spoke briefly about the hate she’s experienced since the Bud Light ad fiasco.Getty Images
“I think the trans community and the creator community actually have a lot in common. People often look down on us,” he explained before asking others to remain “optimistic” about acceptance for the transgender community.
Mulvaney thanked the crowd before cracking a subtle joke about the controversy that landed him in hot water earlier this year.
“I’m going to go get a beer and… I love you,” he said before rushing off the stage.
Earlier in the ceremony, Mulvaney presented the best comedy prize alongside digital content creator Chris Olsen.
Mulvaney and Chris Olsen speak on stage during the 2023 Streamy Awards at the Fairmont Century Plaza on August 27, 2023 in Los Angeles, California. Getty Images
In April, Mulvaney posted on Instagram a picture of himself drinking a can of Bud Light with his face, using the hashtag #budlightpartner for March Madness.
The can was gifted by the company to her in celebration of 365 days of “girl birth,” a phrase she uses to describe her transition from male to female in her video series on YouTube and across social media.
What followed was a backlash from critics and boycotts that cost the company more than $27 billion and a heavy layoff and its two-decade title as America’s favorite beer.
Dylan Mulvaney during his ad for Bud Light, which started the controversy.Instagram
In June, Anheuser-Busch denied they had fired the VP of marketing behind the disastrous ad idea, Alissa Heinerscheid, even though she had been absent from the company since early April.
Outrage among Bud Light drinkers across the country accused the brand of trying to force progressive beliefs on them through its marketing.
Mulvaney’s partnership with Bud Light prompted boycotts from popular country artists such as Travis Tritt and Kid Rock.
Rock went so far as to post a video showing the “American Bad Ass” singer shooting a case of Bud Light with a semi-automatic rifle.
Kid Rock shot a case of Bud Light in protest against beer giant Anheuser-Busch after it teamed up with transgender influencer Dylan Mulvaney.Twitter/@KidRock
“F–k Bud Light, and f–k Anheuser-Busch,” snapped the rocker as he flipped the bird at the camera before ending the video.
A significant blow to Bud Light’s image was overcome in beer sales by Modelo this month, according to the latest data from NielsenIQ.
Modelo, which is distributed in the US by New York-based Constellation Brands, had an 8.34% share of dollars spent on beer compared to 8.28% for Bud Light through Aug. 12, NIQ reported.
Although Anheuser-Busch has never publicly apologized for the ad, the fallout has caused the company to distance itself from influence as it constantly seeks to rebuild its image.
On Thursday, the company released an ad ahead of the final weekend of the NFL preseason aimed at “real fans” in an apparent effort to win back beer drinkers who have boycotted the brand since the Mulvaney fiasco.
The minute-long ad features NFL fans preparing food and drinking Bud Light while watching their favorite team, using the tagline “Football, Bud Light and Sundays go well together.”
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Source: thtrangdai.edu.vn/en/
