Facebook ads have completely changed the way of advertising; Businesses large and small have started reaching their target audiences by putting their creativity to work.
After being plugged into Facebook Ads for years, I’ve gotten a bit better at marketing than I was five years ago. After talking to people who have just started their journey with advertising, I have noticed that they make the same mistake; diving into ads without familiarizing yourself with the ‘Ads Policy’, therefore your hard work resulted in a ‘disabled Facebook ads account’.
This may sound like a death sentence from Facebook, but let me tell you, there is a solution.
After gaining years of experience, I now feel that I can guide people on how to deal with a disabled Facebook account.
You might think that Facebook disabled my account for no reason, but that’s not true. There is no human being sitting behind the screen disabling ad accounts; accounts are closed when something sends a red flag to the algorithm and it is Facebook’s responsibility to make things easy for its users.
Facebook can ban your account for a list of reasons. And they can also enable it if you can challenge their logic and prove yourself right.
Hundreds of people every day are most affected by their FB ad account deactivation and if you are one of the victims then you must be looking for how to reactivate deactivated Facebook account.
What Causes Facebook Ads Account to Disable?
In severe circumstances, Facebook uses two ways to punish you: through disapproved ads or a disabled account.
Ad disapproval means you’ve committed a violation, while an account ban occurs when your ad account has been flagged for repeated policy violations or you’ve received a large amount of negative feedback about your account.
Deprecated ads can be of two types: one is the one that is immediately deprecated and the other is the one that is flagged after some run time. These are the reasons why you may be facing a disapproved ad.
- Use the Facebook logo, trademark or logo or if you have not capitalized the word ‘Facebook’
- If your landing page leads to another page, pop-ups, or revenue claims
- If you have used all capital letters or have violated the personal attributes section of Facebook’s advertising policy
- Use of marked words
If your ads are disapproved after running for some time; the possible reasons can be:
- If people see the same ad often enough, they start reporting or hiding it, and that causes Facebook to shut it down.
- Receive negative feedback about your ads
- Any Facebook software update may also cause your ad to be disapproved.
These are the reasons that may force Facebook to disable your ad account:
Facebook’s Advertising Policies and Terms of Service keep changing all the time; There’s no question that you created your ads in good faith, but a slight change in policy can make it unethical. Review the policy one more time, thinking about what policy a disabled account might have cost you. Here are some examples of violations that can get your Facebook Ads account disabled:
- alcohol promotion
- dating apps
- real gambling
- lotteries
- Over-the-counter drug promotion
- Ads about elections, politics or social issues,
- Cryptocurrency products and services
- Weight loss products and plans
- Drug and alcohol addiction treatment
Not violating any of Facebook’s guidelines is great, but that won’t prevent your account from being disabled, as an unsettled payment can also result in suspension from Facebook. So, you need to make sure that you are not facing this issue, log into your account and make sure that all the payments are cleared or not. Once you’ve settled your payment or updated your billing information, you may not have to wait long before you see your ads running again.
Facebook has a clear policy regarding personal attributes that says
“Ads must not contain content that states or implies personal attributes. This includes direct or indirect statements or implications about race, ethnic origin, religion, belief, age, sexual orientation or practices, gender identity, disability, medical condition, financial status, affiliation to a union, the criminal record or the name of a person. ”
Not only this, there are many more points in this policy that you should know about if you don’t want your FB ads account to be disabled for policy violation.
Facebook updated its branded content policy in 2016 and now requires both influencers and publishers to tag the company they collaborate with. Branded content means any text, photos, videos, articles, and live videos of celebrities, influencers, or media companies talking about products, brands, etc. from third parties.
Facebook prioritizes its users and wants them to know if they are seeing an ad. Customers should not feel like they are being tricked into buying a product according to Facebook and should be naturally motivated to try products featured by influencers.
In fact, Facebook has even introduced a tool whereby influencers and publishers can officially tag a business partner. Another feature of using this tool is that both parties can access detailed information.
Using the Facebook logo in your ad to make it look more official will not do any good, as it is completely forbidden to use it in any way.
According to Facebook, “Ads that link to Facebook (such as Pages, groups, events, or sites that use Facebook login), “may make a limited reference to ‘Facebook’ in the ad text to clarify the ad target.”
You must be thinking that I am not going to promote nudity on Facebook, but not only that, Facebook has a proper adult content policy. Facebook ad accounts can be disabled for promoting “nudity, showing people in explicit positions, or activities that are sexually provocative.” Even if you are involved in the sale of underwear, body products, etc., you must be very careful.
Facebook also deactivates the account if it detects that your account is inactive for 60 days or more. So if you’ve created a Facebook ad account but it’s not running any ads, you can disable it for inactivity. This policy was added to the existing list during 2018. You will be informed in a message indicating “This account is over 60 days old with little to no activity. We disable unused accounts to help prevent abuse and fraud.”
All these reasons are enough to stay vigilant and be careful while creating ads and managing your ads account so that you can avoid getting your account disabled.
How to reactivate or reset a disabled Facebook ad account?
After you know what happened, it’s time to find out how you can get things back to normal. Shouting ‘I’m innocent’ won’t work. Here are some options that will answer how you can reactivate your disabled Facebook ad account.
Whether it was your fault or not, you need to get your account back somehow. The process is not complex and you just have to send an appeal to Facebook. For this, follow the instructions you received in your email or account or you can go directly to this link: https://www.facebook.com/help/contact/2026068680760273.
As shown in the image above, you will be asked if this is your account and since the pandemic is still going on, Facebook has mentioned that it may take several weeks to get a response from them.
However, here is what you need to do:
- Thank them for taking the time to review your appeal.
- Then add a summary of what happened.
- Also, tell them how important it is for you to enable your account.
- Even if you didn’t make a mistake, tell them you’re sorry for the infraction.
- Ask them how things can be fixed or what you can do to fix it.
Make sure you wait at least a month seeing the current pandemic situation, you can also contact them again if you don’t get a response.
You can then try to contact a Facebook official:
- From the menu, select the ‘Advertising’ related topic you want help with, such as ‘Ads’.
- Enter your query in the space provided and click ‘Search’. You can also check ‘Most Searched Topics’ in case you find your query there.
- Depending on the problem you are facing, you may have the opportunity to chat directly with Facebook experts.
Even if your access to advertising is restricted by Facebook, it will still be helpful to talk to a Facebook Live expert.
The Do’s and Don’ts of Bypassing a Disabled Facebook Ads Account
Now, you know how to unmark Facebook ad accounts; Look for the reasons that lead to disapproval. Or you can also try the same using the same Facebook account but with a different page. You need to know the root cause if it is the ad account, Facebook business page, or the ad itself that is causing the problem.
- Constantly monitor Facebook advertising policies.
- Start slow and don’t end up creating too many ads in the first campaign. Let the first one get approved before you start posting multiple ads as you go.
- Avoid using a credit card connected to an ad account that was disabled in the past.
- Don’t add payment information to your account unless you’re ready to use it.
- Switch to Business Manager instead of using your personal Facebook account.
- If you receive negative feedback about your ads, pay attention and act promptly.
- Also, it would be better to add multiple administrators for each account so that even if one is disabled, another can take their place.
What can be done now?
Disabling a personal Facebook account is just as disruptive as a business account. If none of the above works for you, here are some quick tips:
- You must have a trusted friend or family member to use your device.
- Make sure you’re on a different IP address, and then ask them to open a new Business Manager account.
- Then set up a new ad account and also set up a new Facebook business page.
- Add a new payment method and ask them to make you an admin of the new page, as well as an account so you get full admin privileges.
Note- With the above method, you will not have a personal ad account instead of a business manager account owned by your friend or acquaintance..
Phew!
Deactivation can be scary; however, acting early can save you a lot of trouble. There is always the chance that you could fix things by getting the required support from Facebook ads; however, even if you don’t get it right again, don’t be discouraged, there is always the next opportunity waiting to be explored. Just start over.
Best of luck!
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Categories: Technology
Source: SCHOOL TRANG DAI
