U2 caused a stir on social media during the Super Bowl on Sunday night!
Bono and the boys are gearing up for a Las Vegas residency to celebrate their landmark 1991 album “Achtung Baby,” introducing an ad during the Super Bowl. Viewers will likely remember the tour’s marketing for months to come; the ad depicts a baby floating in a giant sphere, with the announcer discussing an “unidentified object” floating overhead.
The ad is timely, as it coincides with growing interest in ‘Chinese spy balloons’ flying over the United States and Canada.
Sunday also marked the fourth dismantling of an “aerial object” by the US military in the past month. According to The Washington Post, the Department of Defense revealed that the object was “shot down” by the military as it traveled over Michigan’s Lake Huron.
What Are The Details On U2’s Upcoming Las Vegas Residency?
U2 are no strangers to high-grossing theater tours! Three of the band’s tours are among the highest-grossing tours of all time, including the anniversary tour behind their landmark 1987 album “The Joshua Tree,” and their massive 360 tour from the early 2010s.
U2’s upcoming Las Vegas residency will mark the debut show at MSG Sphere Las Vegas in Fall 2023.
The show was important for the band because the band’s drummer, Larry Mullen Jr., would not be participating in the tour.
According to the tour’s press release from the venue, bandmate Mullen Jr. revealed, “It’s going to take everything we’ve got to approach Sphere without our bandmates on the drums, but Larry has joined us to welcome Bram van den Berg who is a force in his own right.”
The details of the place are quite large; USA Today reports “The world’s 17,500 capacity features 4D technology, immersive sound and a 16k screen that wraps around and surrounds the setting.”
Of the venue, The Edge said, “It’s a canvas of unparalleled scale and image resolution, and a once-in-a-generation opportunity. We all thought about it and decided we would be mad not to accept the invitation.” (per MSG Entertainment)
The show will be the first live tour for U2 since 2019. The band believe their triumphant return to the stage, and the album they have chosen to mark the occasion, is to be.
“We are the right band, ‘Achtung Baby’ the right album and the Sphere is the right place to take the experience to the next level,” said U2 frontman Bono. (via USA Today)
Twitter Users Can’t Help Spotting Coincidences in Time
Many Twitter users pointed out the timing of Sunday’s event and U2’s Super Bowl promotional ad.
“I know the U2 ad had to be made before the Chinese spy balloon drama but honestly it’s a perfect time for it to come out at the same time we’re looking for a big sphere in the sky,” a fans noticed.
This is a screenshot at about 5 seconds of the U2 SuperBowl commercial. That’s the “Chinese Spy Balloon” from last week. Either U2’s marketing team has bad taste, but it’s viral. Or U2 cost a lot of people to the US Gov. Wtf.. video here: https://t.co/AsRZfWOXAf pic.twitter.com/EJzi4kRWT0
— Chase (@Chase7601) February 13, 2023
“This is a screenshot at about 5 seconds of the U2 Super Bowl commercial. That’s the ‘Chinese Spy Balloon’ from last week. Either U2’s marketing team has bad taste, but it’s viral. Or that U2 cost the US Gov a lot of people,” another weighed in.
“Can’t get over this ad,” one fan said tweeted, “How did U2 get away with this**. There must have been a Zoom meeting this week with an ad agency suggesting people might not be ready for ‘scary balloons in the sky,’ only for Bono to reply ‘It’s not a balloon, it’s an aluminum sphere.” they concluded.
“I feel like U2 told the world that [sic] helpless against them automatically adding their next album to our iphone with that weather balloon ad,” another fan theory. U2 famously released their 2014 album “Songs On Innocence” to users’ iTunes devices. Bono will discuss the situation at length in his 2022 memoir, “Surrender: 40 Songs, One Story.”
“So, are we just going to ignore the U2 balloon ad?” others asked the fan.
“U2 had to put their music on the iPhone and now they’re attacking the US with weather balloons. It’s time to send Bono to Gitmo!” others fans joke.
“I, for one, am more concerned about the possible threat of a new U2 album than I am about Chinese espionage, and I’d like to see this reflected in US military priorities,” another user joked.
“Maybe balloons are U2’s new delivery method since iTunes is no longer an option,” another fan answered.
The band has yet to announce an exact date for the residency as of this writing.
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Source: thtrangdai.edu.vn/en/
