Hilary Duff’s battle against Naturalena — a feminine hygiene company — has reached a favorable result after three years.
The battle between the two began in 2021 when the “Lizzie McGuire” star slammed the health brand for failing to pay her endorsement fee. Now, Naturalena’s founder has sought enforcement of the judgment awarding Duff $1.25 million in damages.
Hilary Duff Scores a Big Win in Her Lawsuit Against the Naturalena Brand
In legal documents obtained by The Blast, Naturalena’s founder and CEO, Adrian M. Forsyth, signed an acknowledgment of the judgment in Duff’s favor. This request is a written agreement that willingly accepts liability and an agreed amount of damages.
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Confessions of judgment are usually used to bypass normal court proceedings and avoid lengthy legal processes in resolving disputes. In this case, Forsyth agreed to award Duff $1,250,000 in damages and allow entry of this judgment against his brand.
In addition, he agreed to cover post-judgment interest, Duff’s attorney fees and costs incurred in connection with the enforcement of the judgment. Forsyth stated the guilty plea arose from facts he believed to be true following his review of documents and information regarding the case.
Naturalena’s CEO declared that if he was called as a witness in court and placed under oath, he would ably testify that “on or about October 1, 2019, Naturalena and the Duff parties entered into a Celebrity Endorsement Agreement.”
Through this agreement, Duff, through her lending company SugarMouse, granted Naturalena the exclusive right to use her image and likeness to promote certain products, such as their baby items. This statement matches the entertainer’s recollection of the events when he first filed the lawsuit.
Hilary Duff Slams Naturalena For Using COVID To Avoid Paying Her Endorsement Fee
In her 2021 lawsuit, Duff accused Naturalena of continuing to use her image and likeness to promote their products after failing to pay her endorsement fees. She explained that she was owed money for advertising their Happy Little Campers baby diapers, flushable wipes, natural cotton wipes and their Veeda feminine hygiene products.
He first opened up about the endorsement deal in 2019, voicing how difficult it is to find brands that offer natural and sustainable products without sacrificing efficiency. In his words:
“As parents, we want the best for our children, and as a woman, it’s important to think about my own health when it comes to what I put in my body. Happy Little Camper and Veeda are changing the way we think about the products we use.”
“I am thrilled to take on this role and help continue our mission to provide clean, safe and accessible plant-based products for babies and mothers,” Duff said of her show of support. However, his joy faded when Naturalena failed to keep their offer.
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In her lawsuit, she claims the brand avoided paying her by using an “unforeseen circumstances” clause in the contract. They claim the COVID-19 pandemic has a negative impact on the company. But Duff refuted their claims, stating “various press reports indicate that Naturalena experienced an increase in demand for its products during the COVID-19 pandemic.”
“It was nothing more than a malicious attempt to exploit the COVID-19 pandemic to avoid their clear contractual obligations,” the lawsuit asserted. In retaliation, Duff sought an injunction prohibiting the company from continuing to exercise its publicity rights and seeking compensatory damages.
At the time, he did not say how much Naturalena owed him. However, the recent $1.25 million judgment should be a fair price for his three-year legal battle.
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Source: thtrangdai.edu.vn/en/
