The launch of Kim Kardashian’s latest venture has gotten more traction than originally expected, reportedly bringing in several million dollars a minute since its launch.
This comes just days after Kardashian launched the collection with an ‘All-Star’ campaign featuring iconic athletes, including American football player Nick Bosa, Brazilian football player Neymar Jr, and Canadian basketball player Shai Gilgeous-Alexander.
Kim Kardashian’s SKIMS Men’s SKIMS Campaign Helped Her Receive Millions of Dollars in Sales
The Skims Men’s line seems to live up to its hype of superior fit and soft feel, attracting many customers within the first few hours of its launch. Sources with inside knowledge claim that it marks the biggest sales day for Skims since the brand’s initial launch in September 2019.
In fact, it was shared that the collection, which includes boxer briefs, tanks, T-shirts, and sports leggings for men, set a new record for website traffic with 25,000 orders placed within the first five minutes of launch.
Those impressive numbers must have something to do with the three men who modeled items from the collection earlier this week. You’ll remember that athletes, especially Bosa, quickly became the talk of the internet after Kardashian briefly shared shirtless images and videos of him.
The National Football League star quickly climbed the trending charts on social media platform, X, taking the number 16 spot overall. Similarly, Skims also topped the trend table at ninth position, TMZ reported.
The brand initially explored unisex options with a “Boyfriend Collection” launched in December 2020. However, both Kardashian and her co-founder, Jens Grede, have been consistently surprised by the number of men who have shown a strong desire for their Skims products.
Speaking of these men, who are often introduced to the brand by the women in their lives, former E! stars tell GQ, “We’ve never had a bigger demand than launching a men’s event.” With that, “The Kardashians” star confirms the impression that the brand already has male customers who will hear about the Scheme from their girlfriends, wives or loved ones.
Chiming in, Grede, who is the CEO of Skims and has been involved in overseeing various ventures, including denim company Frame and e-retail platform En. Porter, among others, provided some technical insights.
He stated, “Twenty percent of our traffic, and 10% of our customers, are already men. That means we’ve had 50 million men come to the site over the past few months.” Also, he jokingly stated, “For me personally, I want more stuff to wear. I’m pretty dry with my one T-shirt.”
MEGA
As for why she chose athletes for the Men’s Skims campaign, Kim Kardashian revealed that it stems from “experiencing sports” with her children — North, Saint, Chicago and Psalm.
“Having it become a part of our daily life with my daughter who loves basketball, my son [who] playing football and American football. Having someone from every sport, and me traveling all over the world to go to this soccer game with my son and all his friends—getting some of their idols in the campaign was like a ‘pinch me’ moment,” the 43-year-old elaborated.
SKIMS Raises Billions of Dollars in Latest Funding Round
With Skims Men’s already turning a big profit, one can only imagine how much the brand will be worth in its next round of funding. The company is said to have raised an estimated $4 billion dollars during its last funding round, which happened earlier this year.
The number is not surprising as investors naturally gravitate to companies when they seek to raise funds, thanks to the Scheme’s phenomenal growth and wide fan base.
The funding round, led by asset manager Wellington Management, included participation from existing backers, such as Imaginary Ventures and D1 Capital Partners, as well as well-known firms such as Greenoaks Capital Partners.
Michael Carmen, co-head of private equity at Wellington Management, said at the time, “Skims has maintained unprecedented momentum since the brand’s inception. We are very excited to work with the brand to support it through this important stage of growth.”
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Source: thtrangdai.edu.vn/en/
