The Entertainment Business is heading to the Middle East, and Dubai’s ‘Male Kris Jenner’ — Mohammed Aqra — is in the middle of all the action.
New names are starting to emerge in Hollywood, with many companies looking to boost their brands and expand into the Middle East. Aqra is widely regarded as the most influential figure in the region in the strategy surrounding the fashion business and its collaborations. The goal is to give artists and creators global recognition through brand collaborations with industry giants.
Sound familiar?
Dubai’s ‘Kris Jenner Man’ Sets His Foot in Hollywood Entertainment Company
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Yes, this is very similar to the US version — Kris Jenner — who turned her family drama into a multi-billion company by placing her daughter with the right retail giant.
“There’s a new kind of game out there, brand collaboration with money. I am here for victory,” Mohammed told The Blast.
The Jordan native isn’t talking about the small scale, he’s focused on the biggest companies in tinsel town. His affairs already include cooperation with global companies such as Microsoft, Mattel, Nikon, META, Epson, BIC, Xbox, KIKO Milano, Schwarzkopf Professional and Etihad Airways.
World’s Biggest Brand Building Executive, And Reality Star
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At the age of 25, Aqra was appointed Chief Strategy Officer of the Arab Fashion Council, making her one of the youngest to hold such an important role for the international authority. His role at the Arab Fashion Council includes drawing together the board of short-term and long-term strategies to fulfill the Council’s mission in shaping the fashion industry in the Arab region by developing the creative economy sector in 22 Arab countries.
In January 2021, Aqra became one of the founding members of the first-ever Men’s Arab Fashion Week, which received significant global attention as soon as it was launched for the first time in the history of the Arab World.
It should be noted, Mohammed Aqra is an American entrepreneur from Jordan, born and raised in New York who is a member of several multinational companies and organizations.
Mohammed Aqra At The Center Of The Barbie/Jean-Louis Sabaji Collaboration
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The likes of Kris Jenner made headlines last month during Men’s Arab Fashion Week, saying, “The Arab Fashion Council is focused on its passionate mission to build strategies and bridge the gap between international companies and regional companies – structured in a way that supports the Council’s Mission is dedicated to fostering and supporting the global trajectory of our local talent and businesses that represent our creative hub. We are thrilled to have pioneered a global collaboration between Barbie and Lebanese clothing salesman Jean-Louis Sabaji, the first Arab in history to collaborate with the global icon. We also celebrate the success of Arab Fashion Week as the #1 creative platform in the region, pushing its designers to the global stage and in front of international brands, buyers and media worldwide. Together with d3, we continue to champion Dubai’s role as the fashion capital of the region.”
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Source: thtrangdai.edu.vn/en/
