Edgy performance artist Marina Abramović has become a “health” entrepreneur, selling a $125 “immunity drop” made with raw garlic and chili peppers and a $250 “cleanser” that includes white bread — after the “Abramović Institute” plan collapsed.
Abramović became world famous for staring at people in a famous show at the Museum of Modern Art in New York in 2010, building a career that included provocative nudity, with visitors to parts of the show forced to squeeze between a nude man and a nude woman.
He’s also the focus of a strange QAnon conspiracy theory that he’s involved in a cannibalistic Satanic pedophile cabal.
But his grand plan for an arts center bearing his name in the Hudson Valley has fallen through and the foundation will earn just $7 in 2022, The Post has learned.
Instead he has launched a line of “longevity” products, not approved by the FDA, with the help of an alternative health guru who advocates leeches as a therapy and recipes credited to Tibetan monks.
Marina Abramović became world famous with her Manhattan Museum of Modern Art installation where she sat facing gallery visitors and stared at them for hours every day. WireImage Abramović’s “The Artist is Present” in which she sat motionless for more than 736 hours over three months was a big hit for the Museum of Modern Art. Getty Images Another part of the 2010 blockbuster is an installation Abramović has used repeatedly: forcing visitors to squeeze between a nude man and a nude woman who are staring at each other. Tamara Beckwith The artist now sells her line of health products, called “Marina Abramović’s Youthful Method”, which includes this “immune point”. In addition to garlic and lime, other listed ingredients include “wild chili pepper.”
They “provide the path to optimal health and longevity,” Abramović claims on her e-commerce site.
His latest venture, the Abramović Ageless Method, is an expensive skin and health care line featuring face, “anti-allergy,” “energy” and “immunity-boosting” lotions priced at $580.
About the newly launched British e-commerce site, Abramović said she “developed the Abramović Method to help me and others renew themselves and focus on what matters most – to live in the present, long and healthy.”
Abramović told British Vogue this week she’s not selling out, and wants to share her look secrets, saying: “I don’t lie, I don’t compromise, what you see is what you get and what you get is pure truth. This is ‘credibility.’”
Marina Abramović Abramović’s foundation received almost no money in 2022, and she took a loss on the property she bought in Hudson that would become the center of the performing arts world. BACKGRID His business partner is Nonna Brenner, who runs a health clinic on an Austrian lake and says she is a Kazakh-born, German-trained doctor. Nada van der Laan / Instagram
Abramović had started a business with Nonna Brenner, who ran the Center for Health and Prophylaxis, an alternative medicine center on a lake near Salzburg, Austria.
Brenner says she uses Tibetan medicine, herbs and other holistic approaches — including leeches — to help high-end clients who have included Donna Karan recharge and adopt healthier lifestyles.
In a video posted to the center’s website, Abramović claims that Brenner helped cure her lyme disease and high blood pressure using leeches and garlic drops, among other ancient healing techniques, when she first went to see him in 2017. She returned two times a year.
A health product pushed by the business partner uses ingredients including white bread and white wine in a $252 cleanser/exfoliator, while a $125 “immunity booster” is made from fresh lemon, raw garlic and flower pollen.
Abramović and Brenner claim their business venture will help people live “long and healthy lives.” It is not FDA approved. Dr. Nonna Brenner / Instagram Another product, a $252 face lotion, uses white bread and white wine as ingredients. Brenner claims the recipe came from a Tibetan monk.
Down “Anti-allergy”, also $125, uses licorice root. The full range of drops and lotions are available in a $580 box.
Brenner describes himself as a Kazakh-born, German-trained doctor. He told the Financial Times that he got the recipe for the drops and lotion from a Tibetan monk named Dr. Lu Shen.
The performance artist, 77, has tried to create a museum in the Hudson Valley, announcing the Marina Abramović Institute for the Preservation of the Performing Arts, in 2007.
It is supposed to be the world’s boldest experimental art center, based on a 17,000-square-foot property in Hudson, New York, that will “transform the local economy” in cities like the Sundance Film Festival transformed Park City, Utah and the Guggenheim transformed Bilbao, Spain.
Marina Abramovic bought this commercial building on Columbia St. in the heart of the Hudson in 2007 with grand plans to transform it into a sprawling arts center that would put the upper city on the international cultural map. He sold the building at a loss of $150,000 in 2021. Angel Chevrestt Abramović held the Bazaar Artist of the Year Award at a ceremony in London in November. This week she started peddling her own skin care line. ZUMAPRESS.com
In 2007, he paid $950,000 for a property on Hudson’s Columbia St., near the Malden Bridge, where he owns a five-bedroom star-shaped country house, and hired Dutch architect Rem Koolhaus to design a museum, study center and event space.
In 2013, he transferred the property to his nonprofit to begin fundraising in earnest, but as he turned to Kickstarter and other methods to raise the $21 million he needed, his efforts fell through.
He raised just $2.2 million despite help from Jay-Z – and refused to give the cash back when he put the project on hold. At the time a spokesperson told The Post the money was raised to pay Koolhaus, now renovating the building.
Abramović quietly sold the building in September 2021 for $800,000, a loss of $150,000, to Galvan Initiatives, a social service nonprofit.
And in 2022 the nonprofit ended the year with zero contributions and $7 in total revenue, according to its most recent publicly available tax filing.
Abramović’s country house in Malden Bridge, NY, is star-shaped, a motif in her work. Bruce Buck/The New York Times/Redux The shape of the Abramović house can be seen from a satellite. Google world
Meanwhile, Abramović LLC, the for-profit company that markets her art, got more than $130,000 in Wage Protection Program money from the federal government to help small businesses pay their workers during the Covid outbreak in 2020 and 2021.
A spokesperson for the Abramović Foundation said they are focusing their efforts more in Europe.
In addition to the 2010 exhibition “The Artist is Present” in which he sat motionless for more than 730 hours in MoMa’s atrium over three months, Abramović has filmed herself cleaning skeletons and produced a cookbook containing recipes that call for mixing “fresh breast milk with fresh sperm milk.”
He’s also the focus of a bogus Q Anon conspiracy theory that he’s part of a satanic cannibal pedophile who feeds on children.
It arose out of leaked Hillary Clinton emails including one from Abramović inviting candidate campaign manager John Podesta to a “spirit cooking” dinner hosted by the artist.
He told The Guardian that it was referring to an installation that wrote poetry in pig’s blood, and added: “I’m an artist, I’m not a satanist. They looked me up on Google, and I was perfect for conspiracy theories.”
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Source: thtrangdai.edu.vn/en/
