Razor company Braun may be the next company to face a boycott, as backlash mounts to a resurfaced ad featuring a trans man with a visible mastectomy scar.
In an ad for Braun Series X Hybrid Trimmers posted at the bottom of the company’s website, a shirtless man with a scar line under his chest can be seen using the product to shave his face.
The shaving accessories are advertised as being for beard hair, body hair and head hair.
As the photo once again circulated online, user X slammed the company for promoting gender reassignment operations – and has begun calling for a boycott.
Chris Elston, an activist who claims he “travels the world to expose gender ideology and why children cannot consent to medical transitions,” tweeted: “Brown is now celebrating a cult of gender mutilation.”
Conservative influencer Ian Miles Cheong also suggested the company had “followed the lead of Gillette and Bud Light,” two other companies that have faced backlash because they used transgender individuals in ads.
And psychologist Dr. Jordan B. Peterson said, “Braun is looking for its Budweiser moment,” after the beer company’s stock plummeted following transgender TikToker Dylan Mulvaney’s announcement he was partnering with Bud Light to celebrate his first year as a woman.
Razor company Braun faced backlash after featuring a transgender man with a mastectomy scar in an ad.Braun
In the UK, the ad has also been slammed as “shockingly immoral” and is being investigated for breaching Advertising Standards Authority guidelines, according to Pink News.
“Promoting the removal of healthy breast tissue is not only immoral, but goes against advertising standards guidelines not to glamorize or trivialize cosmetic surgery,” Maya Forstater, executive director of Sex Matters, told the Telegraph.
“Braun executives must be living under a rock if they think this campaign represents ‘inclusiveness.’ The reality is that Braun has now written himself into history as promoting social contagion and what would become the most famous medical scandal.”
A Braun spokeswoman said the image “reflects the consumers we serve.” SOPA/LightRocket image via Getty Images
James Esses, co-founder of Thinking Therapists – a group of psychologists concerned about the impact of gender ideology – added: “Once again, we find a private company willing to glorify irreversible surgery performed on healthy women’s breasts, in a noble effort. profit.”
The Post has reached out to Braun’s parent company, Procter & Gamble, for comment.
But in a statement to Newsweek, a Braun spokesperson said the image was just “one of hundreds … on our site that show people using our products – all of which reflect the consumers we serve.”
The spokesperson added that the image was two years old.
A Procter & Gamble spokesperson also told the outlet: “We routinely refresh and reuse our videos and still images that show our products being used across multiple platforms — as we did with Series X materials in 2020.”
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Source: thtrangdai.edu.vn/en/
