Snoop Dogg took on Walmart after he claimed the grocery giant was trying to “strangle” his cereal brand by hiding it in a stock room.
The rapper, whose legal name is Calvin Broadus, and his Broadus Foods co-founder Percy “Master P” Miller, filed a lawsuit Tuesday against Walmart and Post Foods, alleging the company “sabotaged” them.
The rappers claim their brand of cereal, Snoop Cereal, “was intentionally kept in the stock room of Walmart stores, marked with ‘no location’ coding, preventing them from being placed on store shelves,” a statement from their attorney, Ben Crump, who represents the Tire family Nichols last year, he said.
They claim they approached Post Brands about a partnership, which the brand entered into, to distribute their products at major retailers, such as Target and Kroger, but the deal fell through after they refused to sell the brand entirely.
“However, the Post, despite agreeing to the partnership, allegedly sabotaged Snoop Cereal’s success by preventing it from reaching consumers through deceptive practices, particularly at Walmart,” Crump said in a statement.
Snoop Dogg and Master P filed a lawsuit Tuesday against Walmart and Post Brands, alleging they “deliberately stockpiled it in the stock room of Walmart stores.” Instagram/@snoopdogg The two claim they approached Post Brands about a partnership, which the brand entered into, to distribute their products at major retailers. Instagram/@snoopdogg Broadus and Miller said the cereal appeared to be “sold out” at the store, but Walmart employees found several boxes of breakfast treats in the stock room that were “coded not to be placed on store shelves,” leaving the boxes in a back room “for months -month,” says the lawsuit, seen by The Post. Instagram/@snoopcereal
The brand hit stores on July 15, 2023 and was “an instant hit with people scrambling to find and buy the cereal,” the rapper said.
A few months later, customers and fans could not find the brand.
Broadus and Miller said the cereal appeared to be “sold out” at the store, but Walmart employees found several boxes of the breakfast cereal in the stock room that were “coded not to be placed on store shelves,” leaving the boxes in the back room “for months,” they said. lawsuit, seen by The Post.
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“Basically, because Snoop Dogg and Master refused to sell Snoop Cereal as a whole, Post stepped in [a] a sham arrangement where they could choke Broadus Foods out of the market, thereby preventing Snoop Cereal from being sold or manufactured by any competitor,” Crump said.
The brand was launched in 2022 as one of the first high-profile black-owned cereal companies and the pair sought to “inspire economic empowerment by adding diversity to the grocery store industry and creating opportunities for minority-owned food products and brands,” the suit says.
The lawsuit, filed in Minnesota, alleges Walmart charged stores that stocked the product $10 per box to “force Broadus Foods out of the market,” according to the lawsuit. Instagram/@snoopcereal The musicians accused the brand of “malicious conduct” and are seeking money damages from Walmart and Post Brands for breach of contract, fiduciary duty and negligent misrepresentation. Instagram/@snoopcereal
The lawsuit, filed in Minnesota, alleges Walmart charged stores that stocked the product $10 per box to “force Broadus Foods out of the market,” according to the lawsuit.
Often, the box is also placed in the baby section, instead of the cereal aisle.
The musician accused the brand of “malicious conduct” and is seeking monetary damages from Walmart and Post Brands for breach of contract, fiduciary duty and negligent misrepresentation.
“This sneaky business by the Defendant is unacceptable. If Post and Walmart can do this to popular businessmen like Snoop Dogg and Master P, then they will surely do it to mom and pop and minority-owned companies that have no ability to defend themselves,” the suit reads.
The company currently sells the cereal on Amazon for $5.99.
Walmart issued a vague statement to Billboard, saying it “values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors affect sales of any given product, including consumer demand, seasonality and price to name a few . We will respond as appropriate to the court as soon as we serve the complaint.”
Post Brands has not responded to the lawsuit, but has provided The Post with a statement.
“Post Consumer Brands is excited to partner with Broadus Foods and we are making a significant investment in the business,” the company said. “We are equally disappointed that consumer demand has not met expectations.”
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Source: thtrangdai.edu.vn/en/
