Times have definitely changed when it comes to inclusivity in fashion ads!
This concept, as well as the act of drawing attention and considering the feelings of a model placed in an uncomfortable situation while starring in a spicy ad, made the rounds on Twitter this morning.
A Twitter user expressed her displeasure over a recent Calvin Klein ad featuring a plus-size model, by post side-by-side pictures of ads alongside images from the company’s famous ad campaign from 1992 featuring Hollywood model and fixture Kate Moss and actor Mark Wahlberg.
Her tweet would soon inspire other users to retweet the thread, which would soon inspire discussion of Moss’s previously documented feelings about starring in the ad.
Moss was just a teenager at the time the photo was taken and appeared to be almost completely nude. In one particular photo, Moss is seen hugging Wahlberg, who is topless and more covered than Moss. Looks like he’s wearing blue jeans.
Twitter Users Discuss Their Disgust With Current Calvin Klein Ads
Portraying different body types in fashion ads has become a more common practice in recent years, which has largely been celebrated by consumers. However, there are still some critics online who take issue with the concept.
In his aforementioned tweet, real estate investor George Gammon wrote, “I can’t tell you how grateful I am to have grown up before the world went crazy.”
Twitter users aren’t here for Gammon ratings at all. Responses to his thread soon began flooding in.
In the first response to the thread, one Twitter user wrote, “Picture of Kate Moss [sic] on the left, recalls sobbing in her dressing room after being told she wouldn’t get any jobs if she refused to strip with Mark Wahlberg, who is 5 years her senior. He continued to suffer from drug problems and depression. Ah yes, the good old days.”
Shifting Perspective: Twitter Users Highlight Moss’ Feelings
This user wouldn’t be alone in voicing Moss’ feelings about the ad.
Twitter user @_georgina666 will go to quote-tweet Gammon’s threadwrote, “I encourage everyone to google how 17-year-old Kate Moss said she felt during this modeling shoot, and how she was treated by Mark Wahlberg. Maybe change your perspective on the ad!”
The Blast previously reviewed Moss’ discomfort during a photo shoot earlier this year.
“He was very macho, and it was all about him,” Moss recalled in an interview with BBC Radio 4’s “Desert Island Discs,” he had a large entourage. “I’m just a model like this.”
Moss answered the host’s question about objectification by revealing she felt “exposed and scared” in addition to feeling “completely” objectified during the shoot.
“I think they played to my weakness,” he continued. “I was pretty young and innocent, so Calvin liked it.”
“Jesus… he’s 17!?” a user answered in a Twitter thread. “How do they think that kind of filming is okay? Nonsense.”
“Ah, so bleak, he’s absolutely right, the picture is so uncomfortable – you can really see the anxiety. :(” else answered.
“He looked very unhappy. And he looks very angry,” another user write“No wonder Gen X is so messed up, with these examples of what relationships and beauty look like.”
“I WISH I had grown up with the second campaign… so many of my friends had major body issues after the ad like it was 1992,” one user revealed.
“’Heroin Chic’= our generation’s ideal of beauty is a model made to look sick or dead. We are all starving ourselves. It’s very toxic,” another user reflected.
“I never blamed Kate, but it was very hard being a big-boned teenager back then. Being a size ten was considered very fat and we all had bulimia,” another user contribute to the topic.
“I can’t tell you how grateful I am that we now live in an age where we understand that a company that makes an underage teenage girl pose naked in their ad is predatory AF,” another user exclamation.
Moss And Wahlberg Reflect On The Ad
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Moss also revealed she suffered a “nervous breakdown” from having to work with Wahlberg. (per Vanity Fair, via The Blast)
For his part, Wahlberg sees the situation quite differently.
“I’ve never had a problem with Kate, have I?” he answered the question in an interview with The Guardian, asking if the couple had ever “made good.”
“I think I was probably a little rough around him,” he said of his behavior at the time, “Kind of doing my thing. I didn’t really…say, say that. But I’ve seen him and said hello. I think we ran into each other at concerts here and there, and we say hello and exchange pleasantries,” Whalberg said.
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Source: thtrangdai.edu.vn/en/
