Biotech mogul Vivek Ramaswamy plans to make eight-figure ad buys in Iowa and New Hampshire after next week’s third Republican primary debate, focusing on early voting states in an effort to boost support.
The 38-year-old’s campaign argued that pulling out major ad buys earlier was “stupid”, even though his national poll numbers stood at 4.6%.
“Vivek made eight-figure purchases throughout Iowa and New Hampshire. Vivek is not a fool. Any time earlier would be foolish. And this is just the beginning,” spokeswoman Tricia McLaughlin told The Post.
“They will start advertising on Saturday — this includes broadcast, cable, radio, digital and direct mail. If people thought he was aggressive with the events leading up to this, stay tuned for post-Nov. 8,” he added, referring to the date of the Miami Republican National Committee debate.
Ramaswamy’s campaign and its aligned super PAC, American Exceptionalism PAC, have spent less money on advertising than the combined political action committee and campaign expenditures of candidates such as Florida Governor Ron DeSantis, former President Donald Trump, former South Carolina Governor Nikki Haley, South Carolina Senator Tim Scott and North Dakota Gov. Doug Burgum, all of whom have spent at least twice as much on ads as the billionaire, according to AdImpact data.
Ramaswamy achieved his maximum national polling average of 8.1% on September 21, according to RealClearPolitics. Since then, he has continued to slide and is in fourth place behind Trump at 59.3%, DeSantis at 13.4% and Haley at 8.3%.
In Iowa and New Hampshire, Ramaswamy was in fifth place, behind South Carolina Senator Tim Scott and former New Jersey Governor Chris Christie.
The Ramaswamy campaign says this is the right time to launch a blitz of ads. Vivek 2024
One ad will feature Ramaswamy looking directly into the camera, saying, “My name is Vivek Ramaswamy, and I speak the truth.”
“There are two genders. Reverse racism is racism. Open borders are not borders. Parents determine their children’s education. The nuclear family is the greatest form of governance known to man. Capitalism lifted us out of poverty, and the US Constitution is the greatest guarantor of freedom in human history,” he continued in the ad shared with The Post.
One ad will feature Ramaswamy speaking “truths”, including saying, “There are two sexes.” Vivek’s 2024 campaign and Ramaswamy’s super PAC have spent less on advertising than their rivals.Getty Images
Other campaigns and super PACs also continue to hit the airwaves with ads.
The DeSantis campaign released its first ad in Iowa on Thursday that contrasts with President Biden’s record. Never Back Down, the super PAC backing DeSantis, has spent more than $30 million so far and is considering pumping in more, depending on what the campaign does, a source familiar with their advertising strategy previously told The Post.
DeSantis, 45, and Haley, 51, have launched attacks against each other through their ads, with Never Back Down slamming former UN ambassador Trump on his record in China and claims about his stance on Gaza refugees.
Instead, Haley’s camp released an online ad called “Desperate DeSantis,” claiming she was after him because he slipped in the polls.
The Trump campaign released new TV ads in Iowa and New Hampshire on Wednesday, the former president’s spokesman Steven Cheung said. MAGA Inc., the super PAC supporting Trump, 77, has spent more than $27 million in ads so far.
Scott’s campaign previously announced an ad buy set to run through the end of November, and has $1.6 million in Iowa going forward, said representative Nicole Morales, 58.
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Source: thtrangdai.edu.vn/en/
