After the Kansas City Chiefs clinched their spot in the 2024 Super Bowl — which Travis Kelce celebrated with a now-viral kiss on girlfriend Taylor Swift — even former Republican presidential candidate Vivek Ramaswamy had to weigh in.
Ramaswamy — who dropped out of the presidential race and endorsed Donald Trump — predicted that the upcoming Super Bowl between the Chiefs and San Francisco 49ers would be rigged for the former to set the stage for Swift’s endorsement of President Biden in November.
“I wonder who will win the Super Bowl next month. And I wonder if there’s going to be a major presidential endorsement coming from a culture-backed couple this fall,” Ramaswamy posted to X in response to a theory by alt-right media personality Jack Posobiec.
“Thinking about when Taylor Swift called out the Soros family in 2019 for buying the rights to her music and then how she became so liberal in 2020,” wrote Posobiec, who is famous for spearheading the bizarre conspiracy theory called “Pizzagate,” which claims Hillary Clinton was behind the child sex ring.
Former Republican presidential candidate Vivek Ramaswamy suspects that the Super Bowl will be rigged in favor of the Kansas City Chiefs to pave the way for Taylor Swift’s endorsement of President Biden. Getty Images
I wonder who will win the Super Bowl next month. And I wonder if there will be a major presidential endorsement coming from an artificially supported couple this fall. Just some wild speculation here, let’s see how it ages over the next 8 months.
— Vivek Ramaswamy (@VivekGRAmaswamy) January 29, 2024
“Just some wild speculation here; let’s see how it ages over the next eight months,” added Ramaswamy in a post previously reported by Mediaite.
It’s unclear whether Swift plans to endorse Biden for a second term, though the president’s camp has expressed interest in involving the global pop star in his campaign.
California’s Gavin Newsom, Biden’s top surrogate, “all begged” Swift to lend his support to the commander-in-chief, the New York Times reported.
“Taylor Swift stands tall and unique,” Newsom told reporters after the Republican primary debate in September.
“What he was able to achieve just in getting young people activated to think that they have a voice and that they should have a choice in the next election, I think, is very powerful,” he added, according to the NY Times.
The buzz about Swift endorsing Biden has become so great that Biden’s campaign team urged applicants for open social media positions not to explain their strategy for recruiting Swift, who has more than 279 million followers on Instagram.
It’s unclear whether Swift has plans to endorse Biden for a second term, although members of the Biden camp, including California Gov. Gavin Newsom, have said the 34-year-old singer’s influence is “very strong.” AP
The campaign has had plenty of suggestions for what it calls a “Taylor Swift strategy” — some of which include sending Biden to a stop at Swift’s famous “Eras Tour” concert, according to the NY Times.
Swift’s publicist, Tree Paine, did not immediately respond to The Post’s request for comment.
Swift’s support will definitely add a lot of value, as it did for the NFL.
Swift alone has created $331.5 million in “brand value” for the Chiefs and the NFL, Front Office Sports reported recently, citing data from Apex Marketing Group.
The figure accounts for Swift’s print, digital, radio, television, spotlight and social media monitoring from the time she attended her first Chiefs game on Sept. 24 through Jan. 22 — the day after her divisional round appearance in Buffalo — and calculates the financial amount for each event based on “reach and effect,” according to the report.
The buzz about Swift endorsing Biden has become so great that Biden’s campaign team urged applicants for open social media positions not to explain their strategy for recruiting Swift, who has more than 279 million followers on Instagram. AFP via Getty Images
Apex President Eric Smallwood told Front Office Sports that digital content and online news creates the most value ahead of social media.
In October, when the Swift-Kelce romance became a national sensation when the couple posed in New York City for a date night, the Grammy winner made $166 million.
After the Chiefs’ Week 3 win, Swift has become a regular at Kelce’s games, attending 12 of 18, including all three of the Chiefs’ playoff games in their run to the 2024 Super Bowl.
The “Shake It Off” singer also helped the NFL produce its highest regular season female viewership since it began collecting the data in 2000, and the top regular season mark in the 18 to 34 demographic since 2019. Female viewers are up 9% from last season to this season, higher than the 6 percent increase in male viewership, according to the Front Office Sports report.
Additionally, Swift has helped sell merchandise.
Kelce’s gear went up 400%, and his jersey became a top five selling jersey after Swift attended his first Chiefs game.
Swift alone is reportedly responsible for $331.5 million in “brand value” for the Chiefs and the NFL, Front Office Sports recently reported. Since she started dating Chiefs tight end Travis Kelce, her gear has also seen a 400% jump. AP
NFL Commissioner Roger Goodell said earlier this year that the romance was “great” for the NFL, and now there’s financial data to back it up.
“Listen, they’re happy,” Goodell said in November. “They seem to be enjoying their relationship. That’s great in and of itself. But it has connected more Taylor fans and more NFL fans in some way. To see that they have a connection, now they have a connection to our game and Taylor.”
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Source: thtrangdai.edu.vn/en/
