Walmart has finally addressed allegations from rapper Snoop Dogg that the multinational grocery corporation deliberately sabotaged sales of its “Snoop Cereal” brand.
Snoop and fellow rapper Master P claimed in the lawsuit that Walmart and other defendants engaged in “deceptive trade practices,” but the American company denied all allegations.
Walmart Denies Sabotage Allegations From Snoop Dogg
In a statement, a representative for the organization claimed, “Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors affect sales of any given product, including consumer demand, seasonality and price to name a few.
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Nevertheless, Walmart promised to respond “as appropriate to the Court as soon as we receive the complaint.” Attorney Ben Crump, who represents the rapper, revealed that they are planning a lawsuit against Walmart and Post Foods.
According to Crump, Walmart allegedly prevented Snoop Cereal from being placed on store shelves while Post Foods used “deceptive practices” to sabotage the cereal brand. Snoop and Master P co-founded Broadus Foods in 2022 which is home to Snoop Cereal and Momma Snoop.
Snoop Cereal just launched last summer with Cinnamon Toasteez, Fruity Hoopz with Marshmallow and Frosted Drizzlers. The company also tried to release Snoop Loopz but it was a trademark infringement committed by Kellogg, which owns the Froot Loops cereal.
The “Drop It Like It’s Hot” rapper has spoken publicly about his trademark infringement saga on social media. “So they don’t want us to use Snoop Loopz on our cereal boxes even though that’s my name,” he said. “We have built a national brand and disrupted the grain industry, we have done it with hard work and integrity. I know they are uncomfortable and scared. But our mission is to build diversity and economic empowerment. Time has changed.”
The award-winning rapper continued, “There’s enough room for all of us to succeed. This is bigger than us, we are fighting for the next generation of entrepreneurs. We are no longer just consumers, we are educating culture, building our own brand and passing down generational wealth.”
Snoop concluded his statement, giving his followers hope as he wrote, “Broadus Foods is about helping the community. We’re officially taking over the breakfast food industry. They cannot stop us. It’s David versus Goliath. This is a small setback for a big comeback.”
Snoop Dogg’s Give Up Smoke Ad Fails to Produce Results
Snoop’s upcoming lawsuit against Walmart comes after the rapper’s viral campaign for Solo Brands’ Smokeless Fire Pit failed to boost sales and hurt the brand’s bottom line.
Remember that the rapper sent the internet into a spin after he shared a post in which he vowed to quit smoking, which many attributed to his habit of using marijuana. However, it turned out to be a campaign ad for the Solo Brand. However, the campaign did not achieve the expected results, resulting in CEO John Merris reportedly losing his job.
Christopher Metz has been announced as the new CEO. In a statement announcing the move, interim CFO Andrea Tarbox wrote, “While our unique marketing campaign increased brand awareness of Solo Stove to an expanded and new consumer audience, it did not lead to the sales increase we had planned, which combined with increased investment marketing, negatively impacting our EBITDA. We believe there is a great opportunity for us to build awareness and that this new campaign will expand our reach and benefit our brand in the long term.”
As a result, Solo adjusted its 2023 numbers, with revenue projections for the year adjusted to between $490 million and $500 million, down from an earlier estimate of $520 million to $540 million.
However, despite claims that Snoop’s viral ad failed to impact the company’s bottom line, Solo Brands spoke to The Blast about their position regarding the collaboration with the “Young Wild & Free” rapper, saying:
“Jenama Solo’s recent marketing campaign drove and continues to generate exposure to new audiences, allowing us to reach previously untapped customer categories. In particular, Solo Brands considered Snoop Dogg’s viral campaign to be extremely successful. It puts our Solo Stove brand into the cultural conversation, dramatically increases exposure for Solo Stove and lays the groundwork for future opportunities.”
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Source: thtrangdai.edu.vn/en/
