In October 2022, the worst happened in the world of fashion. Kanye West, the designer of the famous Yeezy brand, declared antisemitic statements publicly unacceptable. Because of this, every contract he had with brands, including Balenciaga, was terminated. Even his music label decided to turn their backs on him. But the worst that happened was the termination of his contract with the brand, which allowed him to express himself since 2015, which made him the designer he is today, Adidas.
The sports brand was the last to end its contract since Yeezy represented most of its sales. Moreover, Yeezy brought the most customers in previous years, so the loss is the worst for Adidas. However, they had no choice because everyone agreed to say that his words went too far. But many rumors last week said Yeezy could be back with Adidas sooner than expected. More than that, from what many insiders say, Yeezy already signed a new contract with Adidas, which made people crazy.
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Possible Things About the New Yeezy Contract
According to the rumor, Yeezy did not sign a new contract with Adidas to design unique shoes or work again with a new team in the office like before. Apparently, the deal is aimed at selling the remaining batch of Yeezys still in stock at the factory.
A few months ago, there were similar rumors saying Adidas would still sell Yeezys but without the rapper’s branding. Because if you didn’t know, Adidas owns almost all of the rapper’s designs, which means the brand can use the shape of each of his shoes to create new products, even without his name. In an interview, Kanye West said he was ok with Adidas using his designs without his permission, so everyone thought they would continue to sell them without the rapper’s famous branding.
Yeezy Boost 350 Zebra / Yeezymafia
However, these rumors have never been confirmed, and this theory has problems. All the products left in the factory were already made with the word “Yeezy” everywhere, and changing the branding on every shoe would have cost Adidas a fortune. Moreover, it will not solve their stock problem because they will lose money again. So their only solution is to sell shoes with the same branding as before, with the forbidden word “Yeezy.”
So that’s why it’s almost officially announced on social media that Adidas will sign the last contract to sell the remaining Yeezy they have in stock before ending their deal with Kanye West forever. Fashionistas don’t seem bothered by that; most of them think on social media that it is the best way to say “goodbye” forever to the brand by selling all the remaining products and not losing money. However, these rumors are false since Adidas announced something else this week.
Adidas Doesn’t Know What To Do With Leftover Yeezys
It’s time to tell the truth because Adidas never signed any new contract with Kanye West. And no one needs an official declaration on that specific topic; we just need to hear their last words about the state of the company. The sports company declared they didn’t know what to do with the pair left in stock.
Bjorn Gulden, the group’s general manager, said that the company was working to get rid of the remaining Yeezys. And contrary to what people think, they don’t want to sell it; they want to give it or burn it, and the latter solution will affect the public image of the company.
Yeezy Boost 700 / Yeezymafia
Also, the solution of selling Yeezys without the rapper’s branding has been abandoned, so this rumor is confirmed but will not happen. However, even if they do not sign a new contract with the rapper, there is still a chance that they will sell the remaining Yeezy. But contrary to the rumors, there will be no new contract, and part of the sales will be given to charity because making too much profit from this “dead brand” will once again affect the public image of Adidas.
Finally, this situation is the worst Adidas has been in decades as their profits have dropped by 70%. However, this is still ongoing since Bjorn Gulden said 2023 will be a transition year for the brand before finally getting back on track in 2024-2025.
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Source: thtrangdai.edu.vn/en/
